Yamaha 2011 Annual Report Download - page 36

34 Yamaha Corporation
Corporate Social Responsibility (CSR)
In all its interactions with stakeholders, the Yamaha Group seeks through its business activities to help create ‘kando.’*
Through activities grounded in the fields of sound and music, we will continue to create ‘kando’ and enrich culture
along with people around the world.
The Yamaha Group’s approach with respect to customers, shareholders, the people who work with Yamaha, and society is clearly
expressed in the corporate philosophy shared by the entire Yamaha Group. The most valued concept for the Group is “CREATING
‘KANDO’ TOGETHER,” a slogan that embodies the corporate objective that commands the highest in the hierarchy that frames the
Group’s corporate philosophy. In consistently striving to enhance satisfaction among its diverse stakeholders and realize sustainable
growth by effectively utilizing management resources, the Yamaha Group is staunchly committed to maximizing its corporate value.
Our aim is “CREATING ‘KANDO’ TOGETHER”
The objective of the Yamaha Corporation Group is to continue to create ‘kando’ and enrich culture with technology and passion born of sound and
music, together with people all over the world.
Based on this corporate objective, Yamaha conducts its CSR activities according to the following guidelines to further strengthen the bonds
of trust with its stakeholders through its corporate activities and contribute to the sustainable development of society.
1. Yamaha provides support to people who want to perform music and people who want to enjoy it by contributing to the popularization and development of
music and musical culture.
2. Yamaha works to maintain a healthy global environment by understanding the significance of protecting the natural environment, maintaining biodiversity,
and reducing the burden on the environment, as well as promoting the proper use of wood resources, and cooperating with forest protection activities.
3. As a “corporate citizen” that is a member of society, Yamaha contributes to creating a better society by actively participating in many kinds of activities that
further the development of the community and culture.
4. Yamaha complies with laws and high ethical standards, works to create an environment in which its personnel can draw fully on their sensitivities and creativity,
and aims to build a corporate culture that will enable it to offer better products and services.
5. For its shareholders, who support its corporate activities financially, Yamaha aims for a high degree of transparency by disclosing management information
and engaging in active and sustained communication. For its business partners, Yamaha conducts transactions fairly and transparently, endeavors to deepen
mutual understanding, and works to build strong relationships of trust.
Corporate Objective
“CREATING ‘KANDO’
TOGETHER”
Yamaha will continue to create ‘kando’ and enrich
culture with technology and passion born of sound
and music, together with people all over the world.
Management Philosophy
* ‘Kando’ (is a Japanese word that) signifies an inspired state of mind.
Customer-Oriented and
Quality-Conscious Management
Yamaha fully satisfies its customers by offering
quality products and services that incorporate
new and traditional technologies as well as refined
creativity and artistry.
Valuing People
Yamaha strives to be an organization where each
person’s individuality and creativity are respected
and all can demonstrate their full potential through
their work.
Transparent and Sound
Management
Yamaha delivers proper returns to shareholders
by ensuring a solid business performance and
achieves lasting development through transparent
and sound management.
Harmony with Society
Yamaha is a good corporate citizen that contributes
to the development of society, culture, and the
economy by observing laws, demonstrating high
ethical standards, and endeavoring to protect the
environment.
Yamaha’s Corporate Philosophy
Yamaha Corporation Group CSR Policy