Yamaha 2011 Annual Report Download - page 19

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17
Annual Report 2011
Build platform for strong growth in musical instruments,
music and audio domains
Leverage YMP125 results to
achieve growth
• Focus management resources on the music, musical instru-
ments and audio domains
• Create new business
• Continue business restructuring
• Target:
Operating income ratio to
net sales of 10% or more
April 2013 onward
“Quantum leap” phase
First-Year Achievements
Accelerate Growth in Emerging Markets
Grand piano for Chinese
market GN2
Russia
Achieve annual sales of ¥100.0 billion in five years (¥83.5 billion in three years),
including China’s annual sales of ¥35.0 billion in five years.
China
Develop and launch products tailored to markets
• Launched Chinese model of upright piano, keyboard and guitar
Expand and build up sales channels
• Expanded sales network to include electronics retail stores and developed specialty retail shops
especially for piano and wind instrument to increase sales of mid-range and high-end products
Enhance brand value through establishing support structure and artist relations
• Expanded and upgraded training schools for piano and wind instrument technicians and
provided stronger support for local artists
Increase the music-playing population
• Music school students: 5,200 (up 1,700 from last year)
• Expanded number of keyboard schools in second- and third-tier cities
Other emerging countries
Achieve growth in emerging markets other than China
• Double-digit growth achieved in India, Russia, Brazil and Indonesia
• Sales of products tailored to local markets progressing steadily
(Developed and launched portable keyboards for India)
Training of wind instrument
technicians
Brazil
Portable keyboard for India
Keyboard schools