Yamaha 2010 Annual Report Download - page 33

The Yamaha Group’s Approach to CSR
The Yamaha Group’s corporate management aim is to realize the cor-
porate objective of “CREATING ‘KANDO’ TOGETHER” through busi-
ness activities grounded in the fields of sound and music. We have
identified emphasis on corporate social responsibility (CSR) as one of
our basic management policies, and make steady, ongoing efforts in
quality, customer satisfaction, procurement, environmental issues, and
public relations in order to fulfill our roles as a corporate citizen. Going
forward, the Group as a whole will continue to raise awareness of our
social responsibility and contributions, and work to address various
social issues based on the themes laid out in our management philoso-
phy: customer-oriented and quality-conscious management, transpar-
ent and sound management, valuing people, and harmony with society.
In February 2010, we created the Yamaha Corporation Group
CSR Policy, a summary of our approach to CSR. Based on this policy,
we will further promote CSR activities across the entire Group.
One special feature of CSR as practiced by the Yamaha Group is
our contribution through our business activities to the development of
music culture around the world. We aim to leverage our strengths to
provide products and services that deliver satisfaction to anyone who
enjoys music, and thereby contribute to the development of human-
ity’s musical heritage and to the enrichment of living.
Yamaha also considers it crucial to address issues facing the local
communities that form the basis for our global business, as well as
global environmental issues such as global warming and preservation of
biodiversity. We work to promote cultural and educational development
in local communities, conduct product development and manufacturing
that make efficient use of resources and reduce environmental burden,
and support reforestation as a company that manufactures products
from wood. Going forward we will emphasize activities that allow us to
address social issues as only the Yamaha Group can.
Our Aim is “CREATING ‘KANDO’ TOGETHER”
The objective of the Yamaha Corporation Group is to continue to create
‘kando’ and enrich culture with technology and passion born of sound
and music, together with people all over the world.
Based on this Corporate Objective, Yamaha conducts its CSR activi-
ties according to the following guidelines to further strengthen the bonds
of trust with its stakeholders through its corporate activities and contrib-
ute to the sustainable development of society.
1. Yamaha provides support to people who want to perform music and
people who want to enjoy it by contributing to the popularization and
development of music and musical culture.
2. Yamaha works to maintain a healthy global environment by under-
standing the significance of protecting the natural environment, main-
taining biodiversity, and reducing the burden on the environment, as
well as promoting the proper use of wood resources, and cooperating
with forest protection activities.
3. As a “corporate citizen” that is a member of society, Yamaha contrib-
utes to creating a better society by actively participating in many kinds
of activities that further the development of the community and culture.
4. Yamaha complies with laws and high ethical standards, works to
create an environment in which its personnel can draw fully on their
sensitivities and creativity, and aims to build a corporate culture that
will enable it to offer better products and services.
5. For its shareholders, who support its corporate activities financially,
Yamaha aims for a high degree of transparency by disclosing manage-
ment information and engaging in active and sustained communica-
tion. For its business partners, Yamaha conducts transactions fairly
and transparently, endeavors to deepen mutual understanding, and
works to build strong relationships of trust.
For more in-depth reporting on Yamaha’s CSR activities, please visit “CSR/Environmental & Social Activities” on Yamaha’s website:
http://www.global.yamaha.com/about/csr/
In all its interactions with stakeholders, the Yamaha Group seeks through its business activities to help create
‘kando.’* Through activities grounded in the fields of sound and music, we will continue to create ‘kando’
and enrich culture along with people around the world.
Corporate Social Responsibility (CSR)
Yamaha Corporation Group CSR Policy
Creating a “green curtain” of
plants
Yamaha’s inclusion in the
FTSE4Good Global Index
Support for coastal forest
revitalization activities
Usability testing to provide
intuitive and easy-to-use
products
Charity marathon to support ill
children
Donation of musical instruments
to a children’s welfare facility using
the profits from a charity concert
Charity concert for the Sumatra
earthquake
Support for young music
students
The completion of the fifth and
final year of Indonesian reforesta-
tion activities at Yamaha Forest
*‘Kando’ is (a Japanese word that) signifies an inspired state of mind.
Annual Report 2010 31
Corporate Governance