Yamaha 2010 Annual Report Download - page 11

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Accelerate Growth in Emerging Markets
Achieve annual sales of ¥100.0 billion in five years time (¥83.5 billion in three years time)
Including China’s annual sales of ¥35.0 billion in five years time
● Develop and launch products suited to the market
● Expand and enhance sales channels
● Establish comprehensive support structure, including artist and customer services
● Increase the music playing population
Key Strategies of New Medium-Term Management Plan
Create New Businesses in the Sound Domain
Commercialize newly developed technologies: Develop the environmental acoustics and acoustic
space businesses
Structure a Business Model for Service and Content Businesses
Music Playing Business: Increase the music playing population
● Grow as a profitable business by providing a wide range of opportunities and venues for playing music
Music Entertainment Business: Multifaceted development of the music entertainment business
Build Optimal Manufacturing Structure to Meet Trends in Demand
Realign manufacturing bases: Establish an efficient structure of manufacturing bases that can meet
demand (Japan, China and Indonesia)
Expand Market Share in Developed Markets Through Product Strategy
Total Piano Strategy: Fulfill diversifying customer preferences with a seamless product lineup
● Establish a superior position in the premium piano market
● Offer new value by expanding the lineup of hybrid pianos
● Generate new demand through diversified digital piano development
Combo Strategy: Expand presence in the guitar and drum markets
● Establish a firm position as professional combo instruments brand
● Strengthen the businesses of electric acoustic guitars and electronic drums as growth drivers
● Promote strategies tailored toward key markets (North America, China, Asia Pacific)
Professional Audio Equipment Business: Further accelerate the growth strategy
● Provide system solutions that leverage Yamaha’s strengths in digital and network technologies
● Expand business into the Commercial Installed Sound field, which has a large-scale market
● Accelerate growth by generating synergies with the Steinberg™ brand
● Develop emerging markets such as China
AV Products Business: Seeking to meet consumer preferences
● Aggressively develop and launch products that meet customer needs such as sound quality, ease-of-use and
advanced performance.
● Expand domains of TV peripheral products, HiFi audio and desktop audio products as pillars of future growth
● Reduce costs in order to expand lineup for moderately-priced products
Annual Report 2010 09
Management