Yamaha 2002 Annual Report Download - page 7

Consolidated Group Management 왘Comprising YAMAHA
CORPORATION and 127 subsidiaries and affiliates, the
YAMAHA Group is forming a project team to establish systems
and mechanisms that will support the consolidated manage-
ment of the entire Group. In addition to employing IT to
improve the quality and efficiency of our business activities
at the Group level, we are concentrating on enhancing indi-
vidual productivity among employees. Furthermore, in spring
2002 we implemented a Group performance management
system designed to track cash flows and balance sheet line
items. Additional efforts are being made to implement a performance-based human
resource system that can be used throughout the Group and to add enterprise value
through more aggressive environmental initiatives.
Value-Added Business, Sparkling YAMAHA Brand 왘I believe that the source
of the Group’s value is the YAMAHA brand. We are striving to enhance the value of
our brand with a view to expanding corporate value.
Under our “Creating KANDO Together” slogan, we are formulating business and
product plans with the YAMAHA brand in mind. Having just finished our first year
of operations under the Kando Creation 21 medium-term management plan, I think
that we have succeeded in raising brand awareness throughout the Group, mainly as
aresult of our focus on the importance of intra-Group communication. Building on
this success, we are committed to creating a YAMAHA brand that will earn the trust
and approval of our customers, shareholders, and the general public.
Looking Ahead
Unfavorable business conditions are likely to persist through the next fiscal year.
These conditions notwithstanding, YAMAHA will pursue the policies outlined above
and work to strengthen its operating base. Thus, the Group will continue to strive for
growth as well as its shareholders’ satisfaction and understanding of its operations.
I often encounter situations in which customers and employees say or do things
that reveal the attachment, loyalty, and trust they feel for the YAMAHA brand. How-
ever, achieving the ultimate in brand enhancement will require awareness and hard
work on the part of each and every member of the YAMAHA Group. Thus, it is impor-
tant that each employee grasps the challenges facing the Group and carries out his
or her work in a manner that exceeds expectations.
Finally, I would like to express my gratitude to our employees and business part-
ners, who are working hard to enhance the YAMAHA brand and create KANDO, and
our shareholders and customers, who have put their trust in the Company and are
providing it with support.
July 2002
President and Representative Director
Shuji Ito
Yamaha Corporation Annual Report 2002 Message from the President
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