Yamaha 2002 Annual Report Download - page 16

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Sales in the Lifestyle-Related Products Segment amounted to ¥45.7 billion,
a2.6% decrease compared with the previous term, while operating income
totaled ¥1.0 billion, a 17.3% increase.
In the midst of a continuing slide in the number of new housing starts, our
focus on profitable system bathrooms and system kitchens helped increase income
from the sale of such products while expanding our market share. In contrast, sales of
wood flooring materials, flash doors, and other low-margin products continued to fall.
In addition to raising profitability through the selective allocation of resources, we
remained committed to enhancing profitability through vigorous efforts to cut purchas-
ing and manufacturing costs.
Strategies and Forecasts
With the number of new housing starts projected to decline in fiscal 2003, YAMAHA
will draw on its technological strengths to develop a differentiated line of strong mate-
rials and other products while working to enhance the appeal of the YAMAHA brand.
More specifically, we are committed to the enhancement of our system bathrooms,
system kitchens, and other concept products designed to bring the relaxing atmos-
phere of resort living into our customers’ homes.
YAMAHA is also redoubling its efforts to improve the performance of its remodel-
ing business, which has strong growth potential.
YAMAHA has reaffirmed its commitment to strengthening its operating base and
raising profits. To this end, the Company will strive to lower the breakeven point for
income by reviewing the progress made thus far in reducing the cost of packaging
materials, standardizing production, and cutting procurement costs.
Yamaha Corporation Annual Report 2002 Review of Operations
14
Lifestyle-Related Products
System Kitchen DOLCE 왘Transcending mere culinary
function, YAMAHA’s system kitchens make an interior
decorating statement with unique materials, color
schemes, and designs.
System Bathroom Beaut 왘YAMAHA’s system
bathrooms turn an ordinary bathroom into a soothing,
exuberant space.