Yamaha 2002 Annual Report Download - page 14

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In the AV/IT Segment, sales amounted to ¥95.2 billion, a 5.0% decrease com-
pared with the previous term, and operating income totaled ¥3.0 billion, a
22.2% decrease.
During the term under review, sales of home theater products grew both in
Japan and abroad, and we completed the launch of our visual products business,
which put a new video projector on the market. In information and telecommunica-
tions devices, competition intensified in the market for CDR-RW drives, putting
downward pressure on unit prices and the number of units sold, and sales of routers
slowed due to falling unit prices and heightened competition.
Furthermore, as with musical instruments, we drastically cut our inventories of
CDR-RW drives and other products. As a result, income in this segment declined
from the previous term.
Strategies and Forecasts
In fiscal 2003, we will continue striving to expand our share of the market for our core
home theater-related products. In the field of visual products, YAMAHA will provide
total audio/visual solutions through the provision of visual projectors, plasma display
panels, and flat speakers for use in home theaters.
To ensure that its CDR-RW business thrives, YAMAHA is implementing a value-
added strategy (introducing improved audio, printing, recording, and other functions),
through which it will provide a differentiated lineup of drives. We are working to
increase router sales by adapting our products to broadband technologies and strength-
ening our line of products for corporations and small office, home office (SOHO) setups.
Under the YAMAHA market policy, in addition to our now operational Hong Kong
and Shanghai subsidiaries, we will establish Yamaha Electronics (Suzhou) Co., Ltd.,
an AV/IT manufacturing company in Suzhou, China. As it looks to the future,
YAMAHA will make every effort to expand its sales base in the Chinese market.
Yamaha Corporation Annual Report 2002 Review of Operations
12
AV/IT
HX Series 왘Next-gen-
eration synthesizers
meet the needs.