Yamaha 2001 Annual Report Download - page 7

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to generate more than
¥6 billion in sales during the next
three years.
2. Consolidated Group
Management
To facilitate consolidated group
management, YAMAHA has
undertaken a review of its systems
and organizations. The Company
is implementing an information sys-
tem that will accommodate consoli-
dated management activities. In
addition, it is improving its supply
chain management, making it pos-
sible to execute strategies for
purchasing, logistics, and production
on a global scale. Moreover, the
Company has developed strategies
to cope with global finance and IT-
related patenting. These initiatives
are proof of YAMAHA’s commit-
ment to efficient consolidated group
management.
Recognizing that prompt decision-
making is an integral part of adapt-
ing to market changes, YAMAHA
organization under-
scores our commitment to this
strategic approach.
Music contributes to the quality
of culture, which, in turn, affects
the lives of each and every one of us.
YAMAHA has been making musical
instruments for more than 100 years.
As a longtime provider of superior
sound- and music-related technolo-
gies, YAMAHA is well positioned
to promote music as a means to
achieve a richer culture and a more
inspiring world. But the Company
cannot do it alone. For the 21st
century, YAMAHA is redoubling
its efforts to win increased loyalty
from the public and take its brand
image to new heights.
5
has decided to implement an exec-
utive management system that will
enable department heads to concen-
trate exclusively on managerial tasks.
At the same time, the Company is
attaching great importance to the
issue of environmental protection.
3. Enhanced Brand Image,
Increased Business Value
YAMAHA believes that its brand
image is crucial to the Company’s
value. A strong brand image runs
through all of the Group’s diverse
operations, links them together, and
results, ultimately, in increased cor-
porate value. The slogan “Creating
Kando Together” signals YAMAHA’s
intent to pursue a brand enhance-
ment strategy that inspires mutual
understanding and trust among
YAMAHA’s shareholders, customers,
and employees. The establishment
of a brand strategy committee and
another full-time strategy-related