World Fuel Services 2011 Annual Report Download - page 7

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To create value for our business partners in energy and
transportation by delivering innovative solutions and
logistics through a global team of local professionals.
Our Mission
Become the world’s leading provider of credit,
finance, services, and logistics to the energy and
transportation markets.
Build a world-class organization that drives sustained
growth through a high performance culture and
entrepreneurial agility.
Our Vision
2011 was a busy year of continued growth and
transformation at World Fuel. Together we produced
record financial results; created value for customers,
suppliers and shareholders; entered new markets;
diversified our business model and brought great new
talent into the company. These were remarkable
achievements by any measure and we have done it
despite a challenging operating environment and
persistent turmoil in the global markets. Indeed, we
have much to celebrate.
But we should also be mindful that there are many in
this world who have been hit hard by a struggling
economy, and we must never forget where we came
from. Complacency is the greatest single threat to
our future prosperity.
Letter from Our Chairman
Paul H. Stebbins
Executive Chairman
Over the years, many people have asked us to explain
the secret of our success. On one level our success is
the result of having a clear sense of mission, disciplined
risk management, commercial agility and tight execution.
But the true secret to our success our most important
competitive differentiator the thing we are most proud
of is our highly collaborative culture. It is our most
precious asset and we must all work to protect it and
make sure it prospers for years to come. This core value
unites us across function, geography, nationality and
age. It inspires passion, innovation, belief, commitment,
loyalty and good citizenship. At the end of the day we
want to work hard, have fun, create value and do the
right thing. It is who we are. It is how we will continue
to change a global industry.
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