Washington Post 2008 Annual Report Download - page 27

WPNI uses software from Classified Ventures to host washingtonpost.com’s online listing of residential real estate for sale
in the greater Washington, DC, area, and Classified Ventures consolidates the local listings of its various owners into a
national residential real estate website (www.homescape.com).
Under an agreement signed in 2000 and amended in 2003, WPNI and several other business units of the Company
have been sharing certain news material and promotional resources with NBC News and MSNBC. Among other things,
under this agreement the Newsweek website is a feature on MSNBC.com, and MSNBC.com is being provided access
to certain content from The Washington Post. Similarly, washingtonpost.com is being provided with access to certain
MSNBC.com multimedia content. On July 1, 2007, the parties entered into a new relationship for cross-promotional
marketing opportunities. The new agreement will extend through June 2009.
Express Publications
Express Publications Company, LLC (“Express Publications”), another subsidiary of the Company, publishes a weekday
tabloid newspaper named Express, which is distributed free of charge using hawkers and news boxes near Metro stations
and in other locations in Washington, DC, and nearby suburbs with heavy daytime sidewalk traffic. A typical edition of
Express is 45 to 60 pages and contains short news, entertainment and sports stories, as well as both classified and
display advertising. Current daily circulation is approximately 184,000 copies. Express relies primarily on wire service
and syndicated content and is edited by a full-time newsroom staff of 24. Advertising sales, production and certain other
services for Express are provided by WP Company. The Express newsroom also produces a website,
ExpressNightOut.com, which features entertainment and lifestyle coverage of local interest.
Post–Newsweek Media
The Company’s Post–Newsweek Media, Inc. subsidiary publishes 2 weekly paid-circulation, 3 twice-weekly paid-
circulation and 25 controlled-circulation weekly community newspapers. This subsidiary’s newspapers are divided into
two groups: The Gazette Newspapers, which circulate in Montgomery, Prince George’s and Frederick Counties and in
parts of Carroll County, MD; and Southern Maryland Newspapers, which circulate in southern Prince George’s County
and in Charles, St. Mary’s and Calvert Counties, MD. During 2008, these newspapers had a combined average
circulation of approximately 660,000 copies. This division also produces military newspapers (most of which are weekly)
under agreements where editorial material is supplied by local military bases, with the exception of one independent
newspaper. In 2008, the 12 military newspapers produced by this division had a combined average circulation of more
than 125,000 copies.
The Gazette Newspapers have a companion website (www.Gazette.net) that includes editorial material and classified
advertising from the print newspapers. The military newspapers produced by this division are supported by a website
(www.DCmilitary.com) that includes base guides and other features, as well as articles from the print newspapers. The
Southern Maryland Newspapers’ website (www.SoMdNews.com) also includes editorial and classified advertising from
the print newspapers. Each website also contains display advertising that is sold specifically for the site.
The Gazette Newspapers and Southern Maryland Newspapers together employ approximately 159 editors, reporters
and photographers.
This division also operates a commercial printing business in suburban Maryland.
The Herald
The Company owns The Daily Herald Company, publisher of The Herald in Everett, WA, about 30 miles north of Seattle.
The Herald is published mornings seven days a week and is primarily distributed by home delivery in Snohomish County
and online at www.Heraldnet.com. The Daily Herald Company also provides commercial printing services and publishes
four controlled-circulation weekly community newspapers (collectively known as The Enterprise Newspapers) that are
distributed by home delivery in south Snohomish and north King Counties. The Daily Herald Company also publishes
La Raza del Noroeste, a weekly Spanish-language newspaper that is distributed free of charge in more than 700 retail
locations in Snohomish, King, Skagit and northern Pierce Counties, as well as the Snohomish County Business Journal,a
monthly publication focused on business news in Snohomish County, and Seattle’s Child, a monthly parenting magazine.
The Herald’s average paid circulation as reported to ABC for the 12 months ended September 30, 2008 was 48,961
daily (Monday through Friday); 48,709 (Monday through Saturday) and 53,086 Sunday. The aggregate average
weekly circulation of The Enterprise Newspapers during the 12-month period ending March 31, 2008 was 73,704
copies as reported by Verified Audit Circulation. The circulation of La Raza del Noroeste during the 3-month period
ended September 30, 2008 was 19,499 copies, as reported by Verified Audit Circulation. The monthly circulation of
the Snohomish County Business Journal is approximately 14,000 copies. The monthly circulation of Seattle’s Child is
approximately 66,000 copies.
2008 FORM 10-K 15