Washington Post 2007 Annual Report Download - page 50

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Performance Graph
The following graph is a comparison of the yearly percentage change in the Company’s cumulative total shareholder
return with the cumulative total return of the Standard & Poor’s 500 Stock Index, the Standard & Poor’s Publishing Index,
and a custom peer group index comprised of education companies. The Standard & Poor’s 500 Stock Index is
comprised of 500 U.S. companies in the industrial, transportation, utilities and financial industries, and is weighted by
market capitalization. The Standard & Poor’s Publishing Index is comprised of Gannett Co., Inc., The McGraw-Hill
Companies, The Meredith Corporation, The New York Times Company and The Washington Post Company, and also
is weighted by market capitalization. The custom peer group of education companies includes Apollo Group Inc.,
Capella Education Co., Career Education Corp., Corinthian Colleges, Inc., DeVry Inc., ITT Educational Services Inc.
and Strayer Education Inc. The Company is using a custom peer index of education companies this year because the
Company is a diversified education and media company. Its largest and fastest growing business is Kaplan Inc., a
leading global provider of educational services to individuals, schools and businesses. The graph reflects the
investment of $100 on December 31, 2002, in the Company’s Class B Common Stock, the Standard & Poor’s
500 Stock Index, the Standard & Poor’s Publishing Index and the custom peer group index of education companies. For
purposes of this graph, it has been assumed that dividends were reinvested on the date paid in the case of the
Company and on a quarterly basis in the case of the Standard & Poor’s 500 Index, the Standard & Poor’s Publishing
Index and the custom peer group index of education companies.
COMPARISON OF CUMULATIVE FIVE YEAR TOTAL RETURN
$0
$50
$100
$150
$200
2002 2003 2004 2005 2006 2007
The Washington Post Company S&P 500 Index S&P 500 Publishing Index Peer Group
December 31 2002 2003 2004 2005 2006 2007
The Washington Post Company .............. 100 108.10 135.34 106.25 104.62 112.21
S&P 500 Index .......................... 100 128.68 142.69 149.70 173.34 182.86
S&P Publishing Index...................... 100 118.80 115.38 100.68 116.10 87.18
Education Peer Group ..................... 100 164.21 170.90 140.81 117.59 185.89
Item 6. Selected Financial Data.
See the information for the years 2003 through 2007 contained in the table titled “Ten-Year Summary of Selected
Historical Financial Data” which is included in this Annual Report on Form 10-K and listed in the index to financial
information on page 39 hereof (with only the information for such years to be deemed filed as part of this Annual Report
on Form 10-K).
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.
See the information contained under the heading “Management’s Discussion and Analysis of Results of Operations and
Financial Condition” which is included in this Annual Report on Form 10-K and listed in the index to financial
informationonpage39hereof.
34 THE WASHINGTON POST COMPANY