Washington Post 2007 Annual Report Download - page 24

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real estate. The other owners are Tribune Company, The McClatchy Company, Gannett Co., Inc. and Belo Corp.
Listings for these databases come from print and online-only sales of classified ads by the newspaper and online sales
staffs of the various owners, as well as from sales made by Classified Ventures’ own sales staff. The washington-
post.com site provides links to the Classified Ventures’ national car and apartment rental websites (www.cars.com and
www.apartments.com). WPNI uses software from Classified Ventures to host washingtonpost.com’s online listing of
residential real estate for sale in the greater Washington, D.C., area, and Classified Ventures consolidates the local
listings of its various owners into a national residential real estate website (www.homescape.com).
Under an agreement signed in 2000 and amended in 2003, WPNI and several other business units of the Company
have been sharing certain news material and promotional resources with NBC News and MSNBC. Among other
things, under this agreement the Newsweek website is a feature on MSNBC.com,andMSNBC.com is being provided
access to certain content from The Washington Post. Similarly, washingtonpost.com is being provided with access to
certain MSNBC.com multimedia content. On July 1, 2007, the parties entered into a new relationship for cross-
promotional marketing opportunities between the companies. The new agreement will extend through June of 2009. In
addition, effective July 2007, MSNBC no longer hosts Newsweek.com, which now exists as a stand-alone site
produced by WPNI.
Post–Newsweek Media
The Company’s Post–Newsweek Media, Inc. subsidiary publishes 2 weekly paid-circulation, 3 twice-weekly paid-
circulation and 34 controlled-circulation weekly community newspapers. This subsidiary’s newspapers are divided
into two groups: The Gazette Newspapers, which circulate in Montgomery, Prince George’s and Frederick Counties
and in parts of Carroll County, MD; and Southern Maryland Newspapers, which circulate in southern Prince George’s
County and in Charles, St. Mary’s and Calvert Counties, MD. During 2007, these newspapers had a combined
average circulation of approximately 660,000 copies. This division also produces military newspapers (most of
which are weekly) under agreements where editorial material is supplied by local military bases, with the exception of
one independent newspaper. In 2007, the 12 military newspapers produced by this division had a combined
average circulation of more than 125,000 copies.
The Gazette Newspapers have a companion website (www.gazette.net) that includes editorial material and classified
advertising from the print newspapers. The military newspapers produced by this division are supported by a website
(www.dcmilitary.com) that includes base guides and other features, as well as articles from the print newspapers. The
Southern Maryland Newspapers’ website (www.SoMdNews.com) also includes editorial and classified advertising
from the print newspapers. Each website also contains display advertising that is sold specifically for the site.
The Gazette Newspapers and Southern Maryland Newspapers together employ approximately 168 editors,
reporters and photographers.
This division also operates a commercial printing business in suburban Maryland.
The Herald
The Company owns The Daily Herald Company, publisher of The Herald in Everett, WA, about 30 miles north of
Seattle. The Herald is published mornings seven days a week and is primarily distributed by home delivery in
Snohomish County and online at www.heraldnet.com. The Daily Herald Company also provides commercial printing
services and publishes four controlled-circulation weekly community newspapers (collectively known as The Enterprise
Newspapers)thataredistributedbyhomedeliveryinsouthSnohomishandnorthKingCounties.TheDailyHerald
Company also publishes La Raza del Noroeste, a weekly Spanish-language newspaper that is distributed free of
charge in more than 700 retail locations in Snohomish, King, Skagit and northern Pierce Counties, as well as the
Snohomish County Business Journal, a monthly publication focused on business news in Snohomish County. In April of
2007, The Daily Herald Company acquired the assets of Seattle’s Child, a monthly parenting magazine and pioneer
among parenting publications in America.
The Herald’s average paid circulation as reported to ABC for the 12 months ended September 30, 2007 was 48,808
daily (Monday through Friday); 48,854 (Monday through Saturday) and 54,667 Sunday. The aggregate average
weekly circulation of The Enterprise Newspapers during the 12-month period ended March 31, 2007 was approx-
imately 74,000 copies as reported by Verified Audit Circulation. The current weekly circulation of La Raza del
Noroeste is approximately 25,000 copies. The monthly circulation of the Snohomish County Business Journal is
16,000 copies, including 400 sold through retail single-copy outlets.
8THE WASHINGTON POST COMPANY