Washington Post 2007 Annual Report Download - page 23

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In late August 2007, WP Company and Bonneville International Corporation agreed to terminate an arrangement
whereby WP Company provided weekday programming content, including interviews and news coverage featuring
writers, editors and columnists from The Post, for distribution on two of Bonneville’s radio stations in the D.C. market
(WTWP on 1500 AM and 107.7 FM). The date of the last broadcast under that arrangement was September 19,
2007.
The Post has announced plans to close its printing plant located in College Park, MD, in 2010 after moving two
printing presses to its Springfield, VA, plant.
Express Publications
Express Publications Company, LLC (“Express Publications”), another subsidiary of the Company, publishes a weekday
tabloid newspaper named Express, which is distributed free of charge using hawkers and news boxes near Metro
stations and in other locations in Washington, D.C. and nearby suburbs with heavy daytime sidewalk traffic. A typical
edition of Express is 45 to 60 pages long and contains short news, entertainment and sports stories, as well as both
classified and display advertising. Current daily circulation is approximately 184,000 copies. Express relies primarily
on wire service and syndicated content and is edited by a full-time newsroom staff of 23. Advertising sales, production
and certain other services for Express are provided by WP Company. The Express newsroom also produces a website,
www.readexpress.com, which features entertainment and lifestyle coverage of local interest.
Washingtonpost.Newsweek Interactive
Washingtonpost.Newsweek Interactive Company, LLC (“WPNI”) develops news and information products for elec-
tronic distribution. Since 1996, this subsidiary of the Company has produced washingtonpost.com, an Internet site
that currently features the full editorial text of The Washington Post and most of The Post’s classified advertising, as well
as original content created by WPNI’s staff, blogs written by Post reporters and others, interactive discussions hosted
by Post reporters and outside subject experts, user-posted comments and content obtained from other sources. As
measured by WPNI, this site averaged more than 232 million page views per month during 2007. The wash-
ingtonpost.com site also features extensive information about activities, groups and businesses in the Washing-
ton, D.C., area, including an arts and entertainment section and news sections focusing on politics and on technology
businesses and related policy issues. This site has developed a substantial audience of users who are outside the
Washington, D.C., area, and WPNI believes that approximately 85% of the unique users who access the site each
month are in that category. WPNI requires most users accessing the washingtonpost.com site to register and provide
their year of birth, gender, ZIP code, job title and the type of industry in which they work. The resulting information helps
WPNI provide online advertisers with opportunities to target specific geographic areas and demographic groups.
WPNI also offers registered users the option of receiving various e-mail newsletters that cover specific topics, including
political news and analysis, personal technology and entertainment.
WPNI also produces the Newsweek website, which was launched in 1998 and contains editorial content from the
print edition of Newsweek, as well as daily news updates and analysis, photo galleries, Web guides and other
features. In 2005, WPNI assumed responsibility for the production of the Budget Travel magazine website and
relaunched it as BudgetTravel.com. This site contains editorial content from Arthur Frommer’s Budget Travel magazine
and other sources.
In 2005, WPNI purchased Slate, an online magazine that was founded by Microsoft Corporation in 1996. Slate
features articles analyzing news, politics and contemporary culture and adds new material on a daily basis. Content is
suppliedbythemagazine’sowneditorialstaff,aswellasbyindependentcontributors.
Since September 2006, WPNI has provided content from washingtonpost.com and the Slate and Newsweek
websites specially formatted to be downloaded and displayed on Web-enabled cell phones and other personal
digital devices.
In 2007, WPNI launched Sprig, an online shopping and information resource. Sprig offers smart solutions and stylish
products to help consumers more easily integrate green (eco-friendly) choices and action into their lives.
In January of 2008, WPNI launched The Root, an online magazine focused on issues of importance to African
Americans and others interested in black culture. The Root offers daily news and provocative commentary on politics
and culture. Additionally, it offers a geneology tool designed to help users trace their family history.
WPNI holds a 16.5% equity interest in Classified Ventures LLC (‘’Classified Ventures”), a company formed in 1997 to
compete in the business of providing online classified advertising databases for cars, apartment rentals and residential
2007 FORM 10-K 7