Wacom 2012 Annual Report Download - page 9

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Wacom
Asia/Oceania
Asia/Oceania
Sales Breakdown by RegionDomestic Pen Tablet Market ShareGlobal Pen Tablet Market Share
Japan
Japan
America
For the year ended March 31
Bar graphs indicating sales by region
Units (figures in black-letter): Millions of yen
Units in America (figures in red-letter): Thousands of U.S. dollars
Units in Europe (figures in blue-letter): Thousands of Euro
America
Others Others
Europe
Europe
Source: Wacom’s estimate
Source: BCN research
80%
11.3%
21.9%
(Components
28.5%)
44.5%
22.3%
’10 ’11 ’12’10 ’11 ’12’10 ’11 ’12’10 ’11 ’12
Wacom
89.8%
Wacom Technology Corporation
Wacom Technology Corporation was established in 1991 in Vancou-
ver, Washington, in the United States. The company is not only
responsible for sales and customer support in North and Latin
America, but also plays a central role in global marketing and product
planning for pen tablets.
Wacom Technology Services, Corp.
Wacom Technology Service Corp. was established as a subsidiary of
Wacom Technology Corporation for Internet retailing in 2010 in
Vancouver, Washington, in the United States.
Wacom Europe GmbH
Wacom Europe GmbH was established in 1988 in Neuss, Germany,
and was subsequently moved to Krefeld. The company is responsible
for sales and customer support in the European, Middle Eastern, and
African markets and also plays a key role in global marketing and
product planning for pen tablets. The company provides market
support in eight languages.
Wacom China Corporation
Wacom China Corporation was established in 2000 in Beijing, China.
The company is responsible for sales customer support, and others in
China. Its Shanghai and the other offices also enable it to cover a wide
range market.
Wacom Korea Co., Ltd.
Wacom Korea Co., Ltd. was established in 2004 in Seoul,
South Korea as Wacom Digital Solutions in order to enhance
sales in the South Korean market.
Wacom Australia Pty. Ltd.
Wacom Australia Pty. Ltd. was established in 2005 in NSW, Australia,
as a sales base for the Oceania market.
Wacom Singapore Pte Ltd.
Wacom Singapore Pte Ltd. was established in May 2006 in Singapore
as a sales base for South and Southeast Asia.
Wacom Hong Kong Ltd.
Wacom Hong Kong Ltd. was established in May 2006 in Wanchai,
Hong Kong, as a sales base for the Hong Kong market.
Wacom Taiwan Information Co., Ltd.
Wacom Taiwan Information Co., Ltd. was established in 2008 in
Taipei, Taiwan, as a marketing and other base for pen tablets and
component fields in the Taiwan market.
Wacom India Pvt. Ltd.
Wacom India Pvt. Ltd. was established in October 2010 in New Delhi,
India, as a sales base for the promising Indian market.
8,909
80,867
8,241
7,659
63,089
67,449
4,585
3
,
592
4,234
18,152
10,931
11,951
9,060
114,240
9,281
9,186
99,749
107,036
Our Global Operations
Interview from a global leader
of Wacom
Wacom continues to optimize our
global business model. A global
leader, Mr. Hartmut Woerrlein of
GPM (Global Product Management)
comments on business as follows;
1. What does GPM do?
In a simplified way you could say
that in each business there are only two things:
Customers and Products. Happy customers like to
buy our products and recommend to buy Wacom
products to their friends, family and business
partners. GPM makes sure that we understand which
products to develop and when to bring them to the
market. We define products, line ups, an entire
portfolio, the positioning in the market, the look and
feel, the materials and many other things, too. We
closely collaborate with all the regional sales offices
and almost every department in the company.
2. What are GPM members’ regional backgrounds?
We have GPM members in Japan, the US, in Europe
and in Taiwan. They are global but in their passports
they are from the UK, the US, Germany, Japan and
Taiwan and they speak several languages. They have
worked in marketing, sales, engineering, supply chain
management, quality control in manufacturing and
other areas. Quite a good mix of skills. I am very
proud of my excellent team. Very proud.
3. What are the merits in Global Product Management
as being global?
AAs Wacom is a global company doing business in
almost all countries around the globe in a nicely
balanced way (not only in one or two countries) it is
essential to understand customers around the globe.
Customers are not global. They live where they live
and they live in their culture. To understand how we
can best serve them we decided to spread the team
across the globe also. Let me give you a practical
example what this could mean: For customers in
Japan Manga Art is part of their culture. In Europe
and the US Manga is known only by some (young)
people but very few do Manga Art. It’ s just not part of
their culture.
4. What are the difficulties in Global Product
Management with being global?
Time zones. I spend most of my time in Japan. My
wife and my kids live in Germany. I call them at 6am
(23:00 over there) or late at night. The US team is
another nine hours behind. To make things worse
there is winter time with one hour plus or minus. And
it doesn’ t change on one day globally. Sometimes I
show up at meetings one hour late - it can be
embarrassing. Imagine meetings from 23:00 in the
US, 8am in Europe, 14:00 in Taiwan, 15:00 in Japan.
Sometimes we are attending meetings from 1am to
5am and then again from 7am to 9am.Besides the
time zones we have to work very hard to understand
and accept cultural differences.
5. What are the important points you keep in your
mind as a GPM leader?
Customers, good team work, success for Wacom and
(maybe my most important one) a lot of fun.
Our Global Model
Back in the 1980s, we set up our corporate headquarters in Japan. We extended our global operations to the United
States and Germany, and then expanded to China, Korea, Australia, Singapore, Hong Kong, Taiwan, and India. Each
of our regional subsidiaries maximizes our strength as a global company and helps us offer dynamic products and
services that exceed customer expectations as well as performing regional business functions.
Hartmut Woerrlein
Director Global Product
Management