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VTech Holdings Ltd Annual Report 2008 11
Contributions from
a strong advisory
council of leading
experts reinforce the
educational value of
our innovative toys
In addition to this strengthened V.Smile family, major product
launches in the calendar year 2008 also include the KidiCreative
line and Create-A-StoryTM. KidiCreative is a line of products that
o er high-tech creative play for children. It includes the award-
winning Kidizoom CameraTM, KidiArt StudioTM, KidiJamz StudioTM
music keyboard and KidiDoodleTM game pad. Create-A-Story
is a TV connected interactive reading system that empowers
children with the ability to create their own animated stories
involving their favourite Disney characters.
Stringent quality
standards ensure
our products
meet customer
expectations
ELP Revenue by Region (2008)
Total US$615.7 million
EUROPE
48.1%
US$296.1
million ASIA
PACIFIC
1.8%
US$11.3
million OTHERS
2.8%
US$17.2
million
NORTH AMERICA
47.3%
US$291.1
million
Kidizoom Camera™
won the
“Toy of the Year 2007”
award in
the Netherlands
V-Motion™
A high-tech educational
gaming system with a wireless,
motion-activated controller
To augment the basic console, three new members of the
V.Smile family have been launched in the calendar year 2008.
The new V-Motion console combines educational video gaming
with a wireless motion-activated controller. Together with
the associated game titles, it creates an interactive gaming
experience that engages both minds and bodies. The new
Cyber Pocket joins the existing V.Smile Pocket in our o ering of
handheld educational gaming systems. This product features a
writing pad and a  ip-up, high quality LCD display. To complete
the line-up, PC PalTM is an interactive TV educational game
console equipped with a wireless keyboard, a mouse and a
writing pad. With the associated game titles, it teaches basic
computer skills such as typing and mouse manipulation to
children as young as three years old.
Both V-Motion and Cyber Pocket include V.LinkTM, a USB drive
that connects children to VTech’s secure online sites to unlock
bonus games and track their learning progress. These new V.Smile
products are also compatible with the entire existing V.Smile
Smartridge library, which, in calendar year 2008, is joined by
eight new titles. These new titles include Kung Fu Panda, WALL•E,
Thomas & Friends, Mickey Mouse Clubhouse, Dora the Explorer,
Scooby-Doo, Wonder Pets, as well as Spiderman & Friends.
V.Smile Cyber Pocket™
A portable gaming system
with a  ip-up screen and
writing pad