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30 Vodafone Group Plc Annual Report 2011
Sustainable business
Sustainability underpins everything we do
Strategy
Our sustainability strategy has three components:
■sustainable societies: helping create more sustainable
societies by providing communication services to meet
the needs of people in emerging markets and facilitating
the transition to a low carbon society;
■eco-efficiency: cutting our carbon footprint in developed
markets, reducing carbon intensity in rapidly growing
emerging markets and minimising other environmental
impacts; and
■ethical business: ensuring responsible, ethical and honest
behaviour throughout our operations and supply chain.
Performance for the year
Creating more sustainable societies
Our networks, products and services have been making a
difference to people’s lives around the world and contributing to
achieving the United Nations’ Millennium Development Goals.
Many of our innovative services, pricing plans and products,
such as Vodafone WebBox, Vodafone-branded handsets and
Vodafone M-Pesa are tailored to emerging markets. See
“Focus on key areas of growth potential: Emerging markets”
on page 20 for further information.
Vodafone mHealth Solutions uses mobile communications to
improve the efciency of healthcare. In developed countries
our focus is on remote care services, including assisted living
and condition management, saving costs and improving
patients’ quality of life, as well as mobile-based services that
increase the efciency of clinical trials. In emerging markets
we are using mobile to improve access to medicine, for
example, ‘SMS for Life’, a supply chain management solution
which helps clinics manage supplies of malaria drugs. It has
successfully improved stock management in Tanzania and
is now being rolled out in other countries in collaboration
with Novartis and other pharmaceutical companies.
Mobile communications, particularly M2M connections, have
been playing a part in the transition to a low carbon society by
facilitating the development of smart energy grids and
improving the efciency and emissions from vehicle travel (see
“M2M services” see page 22). We have been working with British
Gas in the UK and Italgas in Italy to provide M2M connections
in homes for over one million smart meters to allow consumers
to monitor and reduce their electricity and gas use.
Eco-efciency
Our total CO2 emissions increased by 62.6% to 1.96 million
tonnes principally due to the inclusion of India, South Africa,
Ghana and Qatar in our reporting, and were approximately
level against last year on a like-for-like basis. Our target is to
reduce our absolute CO2 emissions in developed markets by
50% from the 2007 nancial year baseline by March 2020, and
Enabling mobile healthcare
Vodafone mHealth Solutions delivers mobile
solutions which enable the accessibility, efficiency
and quality of healthcare. For example our ‘Nompilo’
project, developed with GeoMed, allows community
caregivers in South Africa to input and access patient
information by mobile, reducing administration time
and costs while improving patient care through more
effective monitoring and evaluation. The service will
be trialled next in Tanzania and Spain.
50%
CO2 reduction
target in developed
markets versus the
2007 baseline by
March 2020