Union Pacific 2001 Annual Report Download - page 18

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INTERMODAL
16
TheLong Haul
Union Pacific’s intermodal strategy is aimed directly at capturing share from
the long-haul truck market. Several new services targeting that market were intro-
duced in 2001, notable among them was Blue Streak. Launched in partnership
with Norfolk Southern, this five-day coast-to-coast service runs from Los Angeles
to Atlanta. The product takes a completely new approach, with three distinct serv-
ice levels including a variety of performance and equipment availability guarantees
across a sliding price scale. Since its inauguration, this new service has been virtu-
ally sold out, with the majority booked at the highest price level. As customers
continue to move their business off trucks and onto Union Pacific, additional
southeastern destinations are targeted for service in 2002.
LOS ANGELES