Ubisoft 2007 Annual Report Download - page 21

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Cult classics or promising, new brands… Shooters, board games, adventure or
simulation… Ubisoft games are designed to satisfy the expectations of seasoned
gamers as well as attract and win over new types of gamers.
Every other year, Ubisoft’s creative talents add three new intellectual properties to the group’s brand
portfolio. This undertaking enables the company to test out its publishing choices with convincing
results; Altaïr, for example, the hero of Assassin’s Creed™ became an icon in only six months. As for
those Raving Rabbids, they no longer need Rayman®to draw a crowd. The steady rate of brand devel-
opment is padded out by a policy of thoughtful acquisitions. The recent purchase of the rights related to
the Tom Clancy name (Splinter Cell®, Rainbow Six®, etc.) helps Ubisoft expand the famous franchise
with new games and derivative products. Strong brands and the capability to revamp them are necessary
when it comes to building long-lasting relationships with gamers. New versions of Prince of Persia®,
Tom Clancy’s EndWar™, My Health Coach and more are set for release in 2008-09 and promise people
the pleasure of playing games that never grow old.
brands at the heart
of success
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ANNUAL REPORT 2008