US Postal Service 2009 Annual Report Download - page 9

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2009 Annual Report United States Postal Service | 7
Great products, great service.
And now pricing fl exibility makes
us an even greater value in the
marketplace.
This year, we introduced our fi rst
Summer Sale. By offering pricing
incentives of 30 percent on Standard
Mail volumes above a mailer-specifi c
threshold, we offered customers an
even better return on their mailing
investment.
Who couldn’t use that in tough
economic times?
First-Class Mail Incentive Program
We also launched a similar program for First-Class Mail,
offering a 20-percent credit on presorted and automation
First-Class Mail cards, letters and fl ats volume
exceeding an established threshold.
Mail is a powerful tool to help businesses grow.
Summer Sale
We reminded customers about simplifi ed shipping solutions through
our Priority Mail ad campaign.
software calculates the size of the
fl at-rate box required to ship it and —
voila! — a virtual package appears on
the computer screen.