US Bank 2015 Annual Report Download - page 23

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— 21 —
enterprise customers. We also piloted
both geolocation and Visa® TravelTag™
last year to help travelers use their
cards with fewer issues related to
fraud management, and we launched
RealTime Rewards for our FlexPerks
Rewards Cards members to instantly
redeem earned rewards for purchases.
And more is on the horizon for 2016.
2015 was busy for merchant services
too, as the industry worked to
enable chip card acceptance across
the United States. In 2015, Elavon
launched an ambitious effort to enable
EMV payments for their customers,
prompting MasterCard® to recognize
them as the top processor for EMV
payments in the United States.
Making Convenience Happen
The payments industry moves fast.
That’s why we invest in innovation
and form partnerships to capture
emerging trends, solve problems
and stay ahead of the competition,
allowing us to provide customers with
more convenience and help drive their
nancial success as they work toward
their possible.
Bank Innovation
“ Arguably the most
forward-thinking
major nancial
institution in the
United States.”
1. Nilson Report, June 2015 issue #1066
2. Nilson Report, April 2015 issue #1062
3. Nilson Report, June 2015 issue #1066
(V/MA issuers, excludes AXP)
4. Nilson Report, July 2015 issue #1067 and
Nilson Report, February 2015 issue #1058
5. Nilson Report, June 2015 issue #1065
6. Nilson Report, March 2015 issue #1059