US Bank 2014 Annual Report Download - page 14

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12
SMALL BUSINESS
U.S.Bank understands the
specialized needs of small
business owners, and we provide
the products, services, mentoring
and encouragement that helps
them reach their potential.
With new online tools, networking
opportunities and individual
attention from their U.S.Banker,
it’s easier to achieve their financial
goals and grow their businesses.
With many local economies
rebounding and becoming stronger,
small businesses are even more
optimistic about the potential for
economic expansion — and their
Personal interaction always
will be an essential part of our
customers’ experiences. But
it’s our ongoing, award-winning
innovations in mobile banking
that offer customers an experience
that is safe, secure and seamless
whether the customer transacts
with the bank via mobile, at the
ATM, in person or online.
FULL-YEAR LENDING
BALANCES INCREASED
for small businesses,
meaning MORE growth
5.8%
CONSUMER +
SMALL
BUSINESS
BANKING