US Bank 2007 Annual Report Download - page 16

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14 U.S. BANCORP14 U.S. BANCORP
Focusing on Employees
Engaging employees through
knowledge, networking
and opportunity
In an industry that leads in the use and
development of technology, we recognize
it’s people who make technology
effective. In an economic climate that
demands corporate results, we never
forget it’s people who deliver those results.
In a competitive environment, we
appreciate that it’s our employees’ skills
and attitudes that create customer loyalty.
We have put renewed focus on creating
opportunities for our 54,000 employees.
We want to recruit the best and keep the
best and develop the full potential of
every employee. Our goal is to give
employees the knowledge and tools they
need to be successful in their work,
combined with recognition, reward and
growth opportunity. We see that engaged
employees connect with corporate goals,
contribute more to the success of the
company, serve customers well and
ultimately increase shareholder return.
The four-part logo shown above reflects
our primary employee programs. Some
link employees to one another and to the
organization. Others promote professional
and personal growth. Rewards include
performance incentives, as well as other
recognition, perks and benefits. Other
programs offer development and
networking opportunities for employees
in leadership positions and for those
who aspire to be.
People, performance, pride
We recently worked with employees
to produce a short film that features
our employees sharing their pride in
their work at U.S. Bank, in their own
words. It’s a valuable recruiting and
retention tool.
We debuted the film at our January
2008 all-employee “Celebration of US”
meetings in 75 different locations across
the country. We celebrated employee
contributions, shared company goals,
strategies and results, and announced
new employee benefit and reward
programs. An example of the new
programs include a Five Star Volunteer
Day, a day off with pay to volunteer
with a non-profit organization of the
employee’s choice. We also announced
the creation of an Employee Assistance
Fund to which employees can voluntarily
contribute to assist fellow employees
who may experience financial stress
due to natural disasters, illness or
other difficulties. And, we announced
a special Appreciation Bonus for 46,000
eligible employees.