Travelzoo 2002 Annual Report Download - page 20

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‚ in many markets, the small number of newspapers and other print media reduces competition, resulting
in high rates for newspaper advertising; and
‚ newspaper advertising does not allow for detailed performance tracking.
Our Products and Services
We provide airlines, hotels, cruise lines, vacation packagers, and other travel suppliers with a fast, Öexible,
and cost-eÅective way to advertise their sales and specials to millions of users. Our products include the
Travelzoo website, the Travelzoo Top 20 newsletter, and the Weekend.com newsletter. While our products
provide advertising opportunities for travel companies, they also provide Internet users with a free source of
information on current sales and specials from hundreds of travel companies.
As travel companies increasingly utilize the Internet to promote their special oÅers, we believe that our
products will enable them to take advantage of the lower cost and real-time communication enabled by the
Internet. Our listing management software allows travel companies to add, update, and delete special oÅer
listings on a real-time basis. Our software also provides travel companies with real-time performance tracking,
enabling them to optimize their marketing campaigns.
Our Travelzoo website at http://www.travelzoo.com lists sales and specials from approximately 200
travel companies. The site reaches 4.7 million Internet users per month (source: comScore Media Metrix,
7/2002).
Our Travelzoo Top 20 is a weekly e-mail newsletter that highlights a limited number of current sales and
specials from selected travel companies. As of March 2003, the newsletter had 3.6 million subscribers.
Our Weekend.com newsletter is a weekly e-mail newsletter that features ideas and travel opportunities for
weekends. We launched this product in November 2002.
BeneÑts to Travel Companies
Key features of our solution for travel companies include:
‚Real-Time Listings of Special OÅers. Our technology allows travel companies to advertise new
special oÅers on a real-time basis.
‚Real-Time Updates. Our technology allows travel companies to update their listings on a real-time
basis.
‚Real-Time Performance Reports. We provide travel companies with real-time tracking of the
performance of their advertising campaigns. Our solution enables travel companies to optimize their
campaigns by removing or updating unsuccessful listings and further promote successful listings.
‚Access to Millions of Consumers. We provide travel companies fast access to millions of travel
shoppers.
‚National Reach. We oÅer travel companies access to Internet users across the U.S.
BeneÑts to Consumers
Our Travelzoo website, our Travelzoo Top 20 newsletter, and our Weekend.com newsletter provide
consumers information on current special oÅers at no cost to the consumer. Key features of our products
include:
‚ Aggregation of OÅers From Many Companies. Our Travelzoo website and our Travelzoo Top 20
e-mail newsletter aggregate information on current special oÅers from approximately 200 travel
companies. This saves the consumer time when searching for travel sales and specials.
‚ Current Information. Compared to newspaper ads, we provide consumers more current information,
since our technology enables travel companies to update their listings on a real-time basis.
‚ Search tools. We provide consumers with the ability to search for speciÑc special oÅers.
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