Toshiba 2006 Annual Report Download - page 26

tion of the “REGZA” brand, we will
make every efforts to improve operating
income and loss by promoting expansion
of our flat panel TV business in the US,
Europe and China. We will also advance
our joint development of SED, the high-
ly anticipated next generation large
screen TV panel.
In the HD DVD business, our focus is
set on growing the market for next gener-
ation DVD products. We plan to roll
out a series of HD DVD products. In
the Storage Device business, demand is
growing for HDD for application in
portable media players and digital cam-
eras, as well as the established market of
personal computers. We intend to main-
tain our market leading share in this sec-
tor though advances in technologies that
bring larger capacities to 2.5-inch and
smaller HDDs.
Personal Computer & Network Company
In FY2005, sales was boosted by overseas
sales growth, especially in the US and
Europe, and by expanded consumer sales
in the Japanese market.
Despite a sales increase of 92.5 billion
yen in PCs, operating income was under-
mined by severe yen depreciation. By
promoting measures to cut costs, includ-
ing lower procurement costs, we were
able to achieve a second consecutive year
in the black and operating income of 3.4
billion yen finally.
The PC market is entering a period of
major change, influenced by such factors
as the advance of ubiquitous networking
and the launch of terrestrial digital
broadcasting.
Personal Computer & Network
Company cultivates global PC opera-
tions with two main drivers of busi-
ness, commodity products and differ-
entiated products. In commodity prod-
ucts, we seek cost competitiveness from
economies of scale, and reinforce that by
making full use of our in-house technolo-
gy and know-how. This approach sup-
ports us in delivering high quality, reli-
able products. In differentiated products,
we concentrate on “AV Notebook” PCs
and “Thin & Light” PCs, and emphasize
the basic concepts of “ease of use and
beautiful images” and “safety and security
guaranteed anytime anywhere,” respec-
tively.
We will continue to introduce differen-
tiated products, among them notebook
PCs integrating next generation DVD
drives. As the notebook PC market con-
tinues to record high rates of growth, we
will continue to reinforce our business in
the US, Europe and Japan, and promote
global operations by building a strong
presence in emerging economies and the
countries of the Middle East.
Hard Disk Movie Camera
Toshiba met a growing market for
a video camera integrating an
HDD with the release of
“gigashot®R60.” It sports a 60GB
HDD, the largest capacity available
on the market, giving it a record-
ing capacity roughly equivalent to
43 8cm-DVDs—that adds up to a
55.5 hours of recording in
Standard Definition and approxi-
mately 13.5 hours in High Quality
mode equivalent to DVD quality.
HD DVD-ROM Drive
Notebook PC
With the “Qosmio G30/697HS”
Toshiba brought HD DVD to the
world of personal computing. The
G30 was already a winner with its
support for terrestrial digital
broadcasting and 17-inch diago-
nal, widescreen, full-HD LCD. As
the world’s first PC integrating an
HD DVD-ROM drive, the
“Qosmio G30/697HS” added the
ability to access and enjoy high
quality HD DVD content.