Toshiba 2003 Annual Report Download - page 17

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15
TOSHIBA CORPORATION
A VIEW TO THE FUTURE
The 57-inch Projection TV uses Liquid Crystal on
Silicon technology (LCOS) to achieve a resolution
of 1080 pixels.
business. With Audiovox Corporation, our
business partner in North America, we will
venture beyond the mid-range models that
have, until now, been the nucleus of our strat-
egy, to reveal our strengths in
high-value-added markets.
In Europe, we started to supply 2.5G GSM
mode GPRS Method i-mode terminals to
Holland’s KPN Group in November 2002.
From there, we now hope to work with the
world’s largest mobile service provider, allow-
ing us to enter Europe’s value-added service
market and further develop our business. We
also brought multimedia to the Chinese mar-
ket, when we introduced terminals supporting
movie mail in March 2003. China is expected
to see substantial growth in demand, and we
want to win in the market by continuously
supplying advanced high-end products.
Digital Media Network Company
Vision, Products and Technology
The immense broadband capacities of ubiqui-
tous networks will soon make wireless
transmission of high-quality streaming video
and other data-rich content a fact of daily life.
Wherever we are, even while traveling, we will
be able to access and enjoy a vast range of en-
tertainment content, downloading it to a PC,
PDA, or even a mobile phone. The same is
true of access to information, whether we are
at home or on the move—fast, easy access that
will expand the possibilities of telecommuting
from home or a mobile office. The future is
drawing near, and it offers dramatic changes
that will enhance work styles and lifestyles.
The Digital Media Network Company is
leading the way to the future of ubiquitous
networking with core technologies in three es-
sential areas: the home, the office and the pub-
lic environment. The breadth of our
capabilities covers computing, visual imaging,
data storage, wireless and security technolo-
gies, and finds form in market-defining
products, a long list that includes portable
PCs, computer network equipment, HDD
and ODD drives, TVs and other visual equip-
ment, and new generations of personal mobile
devices.
In bringing cutting-edge capabilities to ad-
vanced products, we are guided and informed
by VOC, the voices of our customers. Listen-
ing closely to the market and what people
want, right from the point of concept develop-
ment, allows us to create highly original,
practical products and services that meet real
needs to the fullest. Drawing on Toshiba’s rich
storehouse of technological know-how, and
making full use of our abundant experience in
PCs and software assets, we create imaginative,
differentiated products that assure the Digital
Media Network Company’s continued leader-
ship in the age of ubiquitous networks.
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