Toshiba 2003 Annual Report Download - page 16

Download and view the complete annual report

Please find page 16 of the 2003 Toshiba annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 64

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64

14 TOSHIBA CORPORATION A VIEW TO THE FUTURE
Digital Products Businesses
The digital products domain has a crucial mis-
sion: to meet the emergence of ubiquitous
networks with innovative mobile and wireless
solutions that secure leading positions in glo-
bal markets.
Businesses in the domain will draw on the
core competencies of our in-house companies,
in such areas as video image compression,
speech recognition and nanotechnology, to
promote differentiated technologies that sup-
port winning business strategies.
Mobile Communications Company
Vision and Strategy
Mobile communications is an attention-getter
everywhere, not least in Japan, where services
include mobile Internet connectivity and
transmission of still and moving pictures from
camera-equipped mobile phones. Toshiba
brings broad capabilities to this business, not
least the fusion of movie recording and trans-
mission with the AVC5 technologies of audio,
visual, computer, communications, camera,
card and content. This ability supports our
continuous delivery of high value-added mul-
timedia mobile phones to key regional
markets. We are confident that the know-how
we have cultivated and the strategies we are
promoting will prove to be winners, allowing
us to raise market share, increase profitability
and establish Toshiba in the top three in the
world multimedia mobile phone market.
Markets, Products and Technology
In a domestic market driven by replacement
demand, Toshiba is carving out a steadily
growing market share. In 2002 we advanced to
fourth position in overall sales, with approxi-
mately 26% of the NCC (New Common
Carrier) market. Our goal for 2003 is to con-
tinue improving on core technologies that
support us in the early launch of flagship mod-
els that can define the direction of the industry
and secure our technological and market lead-
ership
Overseas, we will bring the technologies
that succeed in Japan to full-featured mobile
phones for the global market. We will seek to
optimize the effective allocation of our re-
sources and to boost our international
Our mid-term business plan, announced in March 2003, identifies two high-growth domains,
digital products and electronic devices
In FY 2005, the last year of the plan, we anticipate consolidated sales of ¥6,600 billion and consolidated operating income of
¥270 billion. In achieving that, and an average annual growth rate of 8%, we expect our high-growth domains to secure a top-
three position in terms of global sales in all major business areas, and to generate consolidated sales of ¥4,320 billion and
consolidated operating income of ¥180 billion. Individual businesses will have the freedom to develop the business model best
suited to their competitive environment and to promoting accelerated growth.
A VIEW TO THE FUTURE
With the January 2003 release of the “dynabook C7” into
the Japanese market, Toshiba took portable computing
to the next level by making user comfort the core design
concept. A Clear Super View LCD offers striking visual
reproduction that is complemented by high-end specs,
including an Intel Pentium III processor and a 40GB hard
disk drive.
Toshiba’s Growth Business Domains
ｱﾆﾚﾎﾟp1-26( 英) 6 .18 03 .6.25, 8 :05 PMPage 14 Adobe PageMaker 7 .0J / PPC