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TOSHIBA ANNUAL REPORT 1999
Page
5.
transfers. The common thread running through all these actions is an aggressive
leveraging of external resources to make each business a winner. Toshiba need no
longer handle everything itself.
Shaping a new corporate culture—
As we change the way we manage our busi-
nesses and redefine our business portfolio, it is essential that we also change our
corporate culture. With enhancement of customer satisfaction as a unifying goal, we
have started a management-driven, company-wide initiative to bring innovation to
management quality and productivity. This initiative integrates the gains of many
years from past productivity programs with the statistical approaches of Six Sigma
methodologies to create a new thrust to drive innovation. This program, dubbed
Management Innovation (MI) 2001, debuted in selected businesses in the second
half of fiscal 1998. Shorter delivery times for semiconductors and better manufac-
turing processes for generators have already confirmed its potential, and in April
1999, MI 2001 was extended throughout the company. We have high hopes for its
continued success.
AN OVERVIEW OF SOME MAJOR BUSINESSES
Each of our major businesses is guided by a basic strategy. We will continue to hold
the top share in the world portable PC market with a steady stream of appealing,
competitive products and through stepped-up customer support. In electronic
devices, we will improve earnings and cash flows by reducing our exposure to the
memory market and shifting resources to logic devices and system LSIs. An excel-
lent example of this strategy in action is co-development of advanced microproces-
sors with Sony Computer Entertainment Inc. for its next-generation game consoles
and the establishment of a manufacturing joint venture to promote the project. We
will also rely more on alliances with other companies for R&D and manufacturing.
In displays, we will establish superiority and realize the immense long-term poten-
tial of the LCD market by putting a primary emphasis on low-temperature
polysilicon TFT LCDs.