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TOSHIBA ANNUAL REPORT 1999
Page
19.
In Japan, satellite broadcasts are bring-
ing viewers more channels and spurring
demand for large-screen TVs. Toshiba has
a broad lineup, from 28-inch to 36-inch
models, all taking full advantage of the
company’s Super Brightron flat picture
tube. Toshiba has demonstrated that it is
one of only a few manufacturers capable
of supplying flat picture tubes on a global
scale, and is taking full advantage of this
position to supply flat CRTs to many lead-
ing home appliance manufacturers.
Burgeoning digital broadcasts are likely
to lead to more demand for large-format
flat panel displays as well as CRTs. Toshiba
is ready to meet this, thanks to a June 1999
agreement with Canon Inc. on joint devel-
opment of Surface Conduction Electron
Emitter Displays (SED). In terms of
brightness, contrast, cost and power con-
sumption, SED enjoys distinct advantages
over the plasma display panels (PDP)
some companies are now promoting.
In batteries, Toshiba is concentrating
on rechargeable batteries and reinforcing
its production capacities for NiMH and
lithium-ion batteries. The company cur-
rently ranks third in rechargeable
batteries, and is consolidating its R&D,
product development and materials teams
to advance the market trend to thinner,
higher capacity batteries.
superior technology and maintain its
overall competitive edge through differ-
entiation, and will continue to direct ma-
jor resources to this business.
Toshiba is a leader in developing and
bringing to market low-temperature
polysilicon TFT LCDs, superior displays in
terms of resolution, power consumption
and high levels of integration. Toshiba
already has a product line-up ranging from
2.7 to 11.3 inches, and start-up of a new
production line at the Fukaya Operations
in April 1999 is helping the company to
maintain its industry leadership.
The Toshiba-developed Super Brightron flat picture tube produces dis-
tortion-free images with crystal-clear realism.
Company