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TOSHIBA ANNUAL REPORT 1999
Page
23.
The Home Appliances Company contributes to raising the quality of life
as a major supplier of innovative refrigerators, washing machines and
small household appliances. Development and commercialization of
products and services that provide real solutions to consumer needs is
allowing the company to reinforce its operations in Japan and to pursue
globalization through international alliances.
raising efficiency through a new system of
supply chain management. The company is
also preparing for aggressive development
of the growing markets of ASEAN, China,
India and other promising regions.
In readying for global advancement,
Toshiba is fully aware of the importance
of marketing strategies that reflect re-
gional and national differences in culture
and lifestyle. In Africa and the Middle and
Near East, Toshiba formed a production
and sales alliance for washing machines and
refrigerators with Egypt’s El Araby Co. In
May 1999, Toshiba entered an alliance with
the Scandinavia-based AB Electrolux, the
world’s largest household appliance manu-
facturer. The agreement covers technology
exchanges, joint product development,
product sourcing and purchasing, envi-
ronmental issues and other forms of
cooperation.
Through these measures, the company
aims to reinforce domestic operations and
advance global strategies.
The “DD Inverter Washing Machine”
was a huge hit in 1998. The secret of its
success was a proprietary DD inverter
motor that cut noise to a whisper and won
the custom of singles, working couples
and other consumers who wanted to do
laundry even late at night.
The Japanese market for home appli-
ances is matured, but that does not mean
Toshiba is standing still. As it develops in-
novative products, the company is also ex-
tending the scope of its business to new
areas, such as component supply, and is
Featuring the Toshiba-
developed DD inverter
motor, this washing
machine is the indus-
try’s quietest.
This stick-type vacuum
cleaner uses an air-cycle
system to efficiently
clean surfaces.