TiVo 2015 Annual Report Download - page 9

Table of Contents
In Japan, Interactive Program Guide Inc. (“
IPG JV ” ), our joint venture with Dentsu Inc. and Tokyo News Service Limited, is the exclusive provider
of program listings and advertising for our IPGs marketed under the G - Guide brand. We own 46% of IPG JV and have certain contractual rights with respect
to the ongoing management of IPG JV. We also retain the right to license our technology and IP to third parties in Japan who may also receive program
listings and advertising from IPG JV, and we retain rights to the revenue from such licenses. We have entered into licensing agreements with CE
manufacturers and other third parties for televisions, digital recorders, personal computers and cell phones that are enabled to receive the G
- Guide service.
We also have a mobile version of G - Guide for iPad, iPhone and Android devices, which can be integrated with G - Guide for an interactive second screen
experience. With integrated advertising and program promotions, G - Guide offers a platform for reaching the Japanese consumer audience, which heavily
uses mobile devices.
Metadata (Data Solutions)
We offer Metadata pertaining to music, television, movies, books, video games and other entertainment content. In addition, we catalog
information on celebrities, awards, sports and other data necessary to provide a robust set of Metadata. Our database includes unique data on more than
7.6 million programs, including theatrical, DVD and Blu
- ray releases, as well as thousands of celebrities. Our database also has information on more than
3.5 million music albums, 31.7 million songs, 10.6 million books and 86,000 video games. Our data services are operated with systematic processes that are
designed for completeness and quality of the data as well as linking the relationships among the data elements. Additionally, we use advanced algorithms
from our entertainment Knowledge Graph technology to dynamically enhance our metadata. This facilitates us having the most complete, up
- to - date and
accurate metadata possible. The data services are broken into levels of data: basic data (such as artist or album), navigational data (such as relationships
between actors and movies or television series) and editorial data (such as actor biographies, television, movie or music reviews). We have continued to
expand our data to include information from social networks, catalogs of digital providers and other sources. Our Metadata is delivered both as bulk data
files as well as real - time APIs for dynamic access via the FanTV platform.
We provide resources for various types of media and businesses. Our television and movie data covers over 71 countries including the United
States ("U.S."), countries in Latin America including Brazil, countries in Europe including Russia, Turkey and Poland, and countries in Asia including China
and India. We license a number of data and service offerings, including schedules, listings and web content linking services. Our data can be sold stand
-
alone or as a complement to another product such as an IPG or search and recommendation services.
Customers typically pay us a monthly or quarterly fee for the rights to use the data, receive regular updates and integrate it into their own service.
We have numerous data customers, including companies such as Comcast, Microsoft Corporation ("Microsoft"), Panasonic and Samsung.
Advanced Search, Recommendation & Conversation Services
Advanced Search, Recommendation and Conversation services provide service providers, device manufacturers and application/service
developers a way to enable their customers to quickly find, discover, and access content across linear broadcast television, VOD, DVR and OTT sources.
The advanced algorithms of our Knowledge Graph technology understand the nature and relationship of content information and the context surrounding a
user's behavior to deliver an advanced personalized content discovery experience. As a component of Rovi's FanTV platform, results can be generated
through traditional text entry, voice interaction using our natural language conversational interface or our content recommendations Combined with
expertise of hundreds of content editors and our comprehensive entertainment metadata, we deliver a powerful discovery solution. Customers typically pay
us a per subscriber or per device fee. Our customers include Cablevision, EchoStar and others.
Rovi Analytics
The Rovi Audience Management Solution is a suite of products combining big data with predictive analytics to provide TV audience insights and
advertising campaign management. Products include Ad Optimizer and Promotion Optimizer. With Ad Optimizer, a component of the Rovi Audience
Management Solution, TV networks and pay TV providers can uncover more value from their audiences, increase advertising revenue, increase the
effectiveness of their advertising inventory, and deliver results to help meet advertising campaign goals. Advertising agencies can also use Ad Optimizer to
plan effective advertising buys. The product combines advanced advertising campaign management and media planning functionality into one platform and
features the ability to manage campaigns based on factors such as delivery goals, budget, viewing history and audience demographics. Ad Optimizer is
designed to analyze past viewer behaviors and current campaign results to increase the value and performance of advertising inventory across linear, VOD
and TVE platforms. The Ad
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