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TEXAS INSTRUMENTS 2010 ANNUAL REPORT
39
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Net income was $3.23 billion, an increase of $1.76 billion from 2009. EPS for 2010 was $2.62 compared with $1.15 for 2009. EPS
benefited $0.12 from a lower number of average shares outstanding as a result of our stock repurchase program.
Orders were $13.93 billion, an increase of 23 percent compared with 2009. The increase reflected higher demand across a broad
range of products.
Segment results
A detailed discussion of our segment results appears below.
Analog
2010 2009
2010฀
vs.฀2009
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 5,979 $4,202 42%
Operating profit. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,876 770 144%
Operating profit % of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31.4% 18.3%
Restructuring expense* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 13 $ 84
* Included in operating profit
Analog revenue increased $1.78 billion, or 42 percent, from 2009 due to increased shipments of, in decreasing order, high-volume
analog & logic, power management and high-performance analog products.
Operating profit was $1.88 billion, or 31.4 percent of revenue. This was an increase of $1.11 billion, or 144 percent, compared with
2009 due to higher revenue and associated gross profit.
Embedded Processing
2010 2009
2010฀
vs.฀2009
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 2,073 $1,471 41%
Operating profit. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 491 194 153%
Operating profit % of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23.7% 13.2%
Restructuring expense* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 6 $ 43
* Included in operating profit
Embedded Processing revenue increased $602 million, or 41 percent, compared with 2009 primarily due to increased shipments of
catalog products, and to a lesser extent, products sold into communications infrastructure and automotive applications.
Operating profit was $491 million, or 23.7 percent of revenue. This was an increase of $297 million, or 153 percent, compared with
2009 due to higher revenue and associated gross profit.
Wireless
2010 2009
2010฀
vs.฀2009
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 2,978฀ $2,626 13%
Operating profit. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 683 315 117%
Operating profit % of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22.9% 12.0%
Restructuring expense* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ ฀10 $ 62
* Included in operating profit
Wireless revenue increased $352 million, or 13 percent, from 2009 primarily due to increased shipments of connectivity products, and
to a lesser extent, OMAP applications processors. Baseband revenue for 2010 was $1.71 billion, about even compared with 2009.
Operating profit was $683 million, or 22.9 percent of revenue. This was an increase of $368 million, or 117 percent, compared with
2009 primarily due to higher revenue and associated gross profit.