Telstra 2015 Annual Report Download - page 11

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Adam
Customer Advisor
STRATEGY AND
PERFORMANCE
Our strategy is focused on driving growth
and creating long term shareholder value.
It has three key pillars.
Our strategic priorities
• Improve customer advocacy
• Drive value from the core
• Build new growth businesses
This section outlines our progress against
our strategic priorities over the past year,
including some of our key achievements
for customer advocacy, our core and
growth businesses.
We also explore some of the challenges,
risks and opportunities the business is
managing now and into the future.
We work hard to create a
protable business that cares
for customers and provides
quality products and services
to the market.
We are also looking to the
future, pursuing new ideas
and innovation to serve our
customers’ needs and succeed
in the changing, dynamic markets
we will face in the future.
09