Telstra 2006 Annual Report Download - page 32

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Telstra Wholesale is Australia’s leading full service
wholesaler of innovative telecommunications solutions
and network capacity. Telstra Wholesale provides a wide
range of wholesale products and services to the Australian
domestic market including xed, wireless, data and internet,
transmission and IP, interconnection and access to Telstra’s
network facilities.

Total revenues from external customers grew 15% in
2005/06 from $2,267 million to $2,607 million.
∑Broadband growth continues to be a signicant
contributor to the wholesale product portfolio with DSL
services increasing by 70%.

As part of Telstra Wholesale’s continuing efforts to
enhance performance and reduce costs, we have
furthered the development of our online ordering, billing
and maintenance systems. The level of automation has
improved this year by 11 percentage points to 70%.
∑Increased automation benets include:
Enhanced staff efciency – 30% increase in the number of
services processed per employee.
Faster work turn-around time – wholesale customers are
ordering a greater number of services which are being
supplied in a shorter time.
Ongoing improvements – the recently launched
LinxOnline™ Service that allows customers to log and
track faults online continues to grow and improve, with
customer usage more than doubling. Nearly 60% of
service faults are now being managed online.

Telstra Wholesale is committed to building strong
commercial relationships that encourage and enable
existing customers and new participants to succeed by
providing the support and solutions needed to grow their
business.
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Telstra Business was formed at the end of January 2006 to
better serve the telecommunications needs of Australian
small and medium businesses. Telstra Business is committed
to improving our customers’ businesses through the delivery
of telecommunications solutions and services.
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Total revenues from external customers declined
marginally in 2005/06 from $3,099 million to
$3,053 million.
∑Created a new business unit dedicated to serving small
and medium enterprises (SME).
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Our formation has brought together a team of
approximately 2,000 staff focused on serving the business
market. This consolidation incorporates a range of
functions including a business-focused marketing team,
as well as a sales and service workforce serving our
customers via account management, dedicated contact
centres, shops, dealers and resellers.
∑Using market based management principles, the division
has identied ve business segments, each segment
having its own dedicated marketing team to focus on
delivering services and solutions relevant to the customers
within that segment.
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Telstra Business will focus on providing SME customers
business solutions that allows them to do business
their way.
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