Telstra 2006 Annual Report Download - page 29
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Telstra BigPond® is Australia’s leading Internet Service
Provider (ISP) with more than 2.5 million broadband and
dial-up customers. BigPond offers retail internet access to
Australians through a range of technologies (ADSL, Cable,
Wireless, Satellite, ISDN and Dial-Up) in conjunction with
a broad range of value added services and award-winning
content.
Retail broadband revenues grew 58% in 2005/06 from $463
million to $730 million.
∑Retail broadband market share increased from 41% to 44%,
and subscribers increased by 72% to 1.5 million.
∑BigPond Contact Centres ranked number one in ISP phone
and email based customer support for the period October
to December 2005.
∑Named ISP of the year by the Australian Telecom
Magazine Awards.
∑BigPond passed the 1 million ADSL customer mark
– representing a doubling of the BigPond ADSL customer
base in less than 12 months.
∑Between January – June 2006, the number of BigPond
Wireless Broadband subscribers almost doubled.
BigPond Wireless Broadband (EVDO) was launched
in August 2005, providing wireless internet access at
broadband speeds to over 49% of the population.
∑In February, BigPond launched Cable Extreme™, increasing
the maximum available speed on Telstra’s Cable network
from 8Mbps to up to 17Mbps.
∑BigPond Movie Downloads was launched in February,
Australia’s rst legal movie download service. This
complements the existing BigPond Movies service,
Australia’s largest online DVD rental service with more
than 20,000 titles consumers can select via their PC and
have delivered to their door.
∑BigBlog was launched in March, a service where people
create web log diaries to share their thoughts, comments,
stories, interests and adventures, hosted online on
BigPond.
∑BigPond launched Games Shop in June, an online games
download store, enabling customers to purchase then
download video games to their computers.
∑During the 2006 Melbourne Commonwealth Games
BigPond provided Telstra mobile customers with 3G and
online services including live video streams, news, event
information and athlete proles.
∑Cross Product Delivery – BigPond is working to deliver
cross platform content offerings to drive BigPond
broadband subscription and revenue growth.
BigPond will continue to focus on growing broadband
subscribers, the provision of content and value added
services and improving the customer experience.
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As the business transforms, so does
the structure of the business – during
the year we aligned the business with
our customers. This saw the creation
of Telstra Business, a new business
unit focused on our small and medium
enterprise (SME) customers.
We consolidated several business units
into Telstra Operations under the Chief
Operations Ofcer. Telstra Operations
combines Telstra Services (formerly
known as Infrastructure Services),
Telstra Technology, Innovation and
Products (TTIP) and Operations Support.
Within the Operations group, we created
a new Product Management group
responsible for delivering new products
that work together, deliver value to our
customers and differentiate us from our
competitors.
We also created a new Strategic
Marketing business unit, responsible
for the co-ordination and delivery of
marketing activities across the company
and market segments.