Telstra 2004 Annual Report Download - page 25

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Innovations for Business and Government
Business Digital Subscriber Line (DSL) is a broadband data service that offers data rates at
demanding business grade service levels. Business DSL provides customers with a cost effective
way of data networking many locations. This is of particular appeal to our retail and banking
customers. Telstra’s Business DSL was launched in November 2003. We have received a very
positive customer response to this business data solution.
Telstra Business and Government is continually developing innovative solutions for its
customers including the end to end management of an organisation’s communications and
technology requirements.For example, Qantas have outsourced the management of their technology
infrastructure to Telstra, making significant cost savings in capital infrastructure. This has enabled
Qantas to manage information technology costs more effectively. This is one of the largest managed
technology and communications contracts in Australian corporate history.
On 19 July 2004, we completed the acquisition of the KAZ Group. KAZ Group will combine with
Telstra to service our business customers’ IT needs, differentiating Telstra as the only communication
company in Australia capable of providing end to end ICT services from within its own group
of companies.
Innovations in BigPond™ Broadband Entertainment from BigPond
BigPond launched a number of innovative customer offerings this year providing exciting benefits
to its broadband customers. BigPond Music was launched in January to establish an online
downloadable music service in Australia, with music from all the major record labels plus live and
exclusive music. BigPond Sports also offers its broadband customers Internet exclusive coverage
of the V8 Supercars Series. BigPond broadband customers also have exclusive access to every AFL
match replay online and can create their own match highlights from the top marks and top goals
of every round. BigPond has also launched an online DVD rental service ‘fetchmemovies®’, with
free delivery of DVDs to your door and no late fees. Now more than ever Australians have access
to compelling broadband content that they can’t get anywhere else, with even more broadband
content innovations underway.
www.telstra.com.au/communications/shareholder 23
BROADBAND ENTERTAINMENT
INNOVATIONS
A RICH WORLD OF INTERACTIVE
ENTERTAINMENT IS AVAILABLE TO YOU
THROUGH BIGPOND BROADBAND FROM
DOWNLOADABLE MUSIC TO EXCLUSIVE
SPORTS COVERAGE OF V8 SUPERCARS
AND AFL,PLUS MORE...
‘Telstra Wireless
Hotspots® will make
their stay even more
productive and
comfortable and
complement the
modem connections
we offer our guests
in their rooms.’
CONSTELLATION HOTEL GROUP’S
GENERAL MANAGER,
MR MURRAY WRIGHT
‘The deployment of
Telstra’s IP based
network will allow
many of our residents
to enjoy faster access
to specialised medical
services which reduces
unnecessary delays
and the need to
transport patients
long distances.’
FERGUS FITZSIMIONS,
CEO NEW ENGLAND AREA
HEALTH SERVICE