Telstra 2001 Annual Report Download - page 9

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P.7
How we are driving
growth to build
shareholder value
The changing face of Telstra
18.9 Non-traditional
(eg mobiles, managed
services, data
and internet)
Traditional
(eg voice, basic
data products)
10.8
8.2
15.4
6.5
8.9
$ billion
1997 2001
Successfully transforming underlying revenues*
How mobiles are changing
*Excludes Regional Wireless Company and Keycorp Limited. *Actual results may vary from estimate.
Estimated Australian mobiles
market services in operation –
Voice vs Data*
2009
2010
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Voice and data
above 144 kBit/s
Voice and data
64 to 144 kBit/s
Voice and data
below 64kBit/s
10 million SIOs
1995
Voice only
-2% pa
+14% pa
+5.2% pa+5.2% pa
In each of our 4 key strategic
areas, we are focused on
three profit drivers:
• number of customers;
• revenue per customer; and
• efficiency.
Profitable growth
Growth initiatives
We aim to:
Maximise returns to shareholders
Our progress so far. We have
• grown total revenues to $23.1 billion
• grown net profit to $4.1 billion
D
Doommeessttiicc RReettaaiill
• further develop product packaging
• grow wireless data – the next wave of revenue
– building on the recently launched GPRS
(increased data speeds on mobile phones)
• continue to focus on service improvement
in rural and regional Australia
• continue to expand our managed services
offering to corporates