Telstra 2001 Annual Report Download - page 21

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P.19
1.8
MILLION ON-LINE
SUBSCRIBERS
to enjoy internet speeds and
quality as good as anything
available in the big cities.
• ADSL (Asymmetric Digital
Subscriber Line) is the
technology that turns your
ordinary telephone line into
a high-speed internet access
line. At the end of June 2001,
we had around 600 exchanges
cut over to ADSL. Telstra offers
retail and wholesale ADSL
products. In addition, Telstra
Wholesale’s Unconditioned
Local Loop (ULL) product allows
other companies to provide
their own ADSL products.
We are aiming to attract more
than one million broadband
customers by 2005.
PPaacciiffiicc AAcccceessss(PA), our
subsidiary known for Yellow
Pages® and White Pages,™
continues to consolidate and
grow its performance in
advertising and print directories.
PA has over 400,000 Small to
Medium Enterprise customers
and is focusing its growth
efforts on delivering enhanced
business solutions through
new media.
FFooxxtteellDuring the year, Foxtel,
our 50% owned pay-TV provider,
gained the pay-TV rights to the
Australian Football League
(a major component of sports
viewing in Australia).
This adds to the rugby league
rights and makes for a very
attractive domestic sports
pay-TV offering.
tteellssttrraa..ccoomm®® We are providing
more and more on-line services
to satisfy our customers. New
telstra.com® services enhance
Telstra’s role as an on-line
content aggregator and manager.
We announced the availability
of our on-line communications
hub, telstra.com®
(www.telstra.com) in March 2000.
After registering on the site,
a user may personalise the
homepage to suit their particular
needs and interests.
By 30 June 2001, there were
approximately 500,000 registered
users, which has grown from
approximately 100,000 users
as at 30 June 2000.