THQ 2010 Annual Report Download - page 5

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future market opportunity and we are increasing
our investments in this area to build a pipeline of
online and connected games around the world.
We are integrating a digital strategy into all of our
key franchises using business models such as free-
to-play micro-transactions, paid downloadable
content and full scale MMO’s. During  scal
2011, we plan to launch two free-to-play micro-
transaction-based games: Company of Heroes®
Online in Korea and North America and WWE
SmackDown vs. Raw Online in Korea. We intend
to publish digital games on all relevant platforms,
including: Facebook, Xbox LIVE Arcade,
PlayStation Network, along with iPhone and iPad.
A signi cant online initiative for THQ is our
Warhammer 40,000 Dark Millennium™ Online
massively multiplayer online (MMO) game, which
is expected to launch in  scal 2013. Developed by
our Vigil Games studio, Dark Millennium Online
will deliver the deepest experience the Warhammer
40,000 universe has to o er, and we believe it will
set new standards in graphical and game play
quality within the MMO genre.
In summary, in  scal 2010, we exceeded our
stated goals of revenue growth, pro tability and
signi cant cash generation, and we have built the
foundation for our long-term success with our
focused business units and lower cost structure.
We gained global market share, ranking as the
#4 independent publisher with a 4.4% share,
according to NPD, Chart Track and GfK. We
established three highly rated core game franchises:
UFC, Darksiders, and Red Faction. We added
new hit family and casual franchises, such as  e
Biggest Loser, and secured multi-year licensing
agreements to make games based on some of
the world’s most well-known brands: WWE,
DreamWorks Animation, JEOPARDY! and Wheel
of Fortune. We have invested in THQ’s online and
digital business and expect it to grow meaningfully
over the next several years.
Our goal in  scal 2011 is to position the company
for growth in  scal 2012 and beyond.
Product Pipeline Positions THQ for
Accelerated Growth in Fiscal 2012 and
Fiscal 2013
We have positioned our organization to deliver
accelerated net sales growth and continued margin
expansion in  scal 2012 and beyond.
In  scal 2012, we plan to release three major
Core Game titles, with the third installment of
our popular Saints Row franchise, a sequel to