THQ 2010 Annual Report Download - page 4

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our partners at WWE to maximize the success of
this franchise. In  scal 2010, we shipped nearly 4
million units of WWE® SmackDown® vs. Raw® 2010.
For  scal 2011, we plan to build on this popular
video game franchise with WWE SmackDown vs.
Raw 2011 this fall. We also plan to launch a brand
extension, WWE® All Stars™, and to go live with
WWE SmackDown vs. Raw Online in Korea later
this scal year.
ird: Reinvigorate our kids licensed portfolio.
During  scal 2010, we executed on our stated strat-
egy to strengthen our portfolio and improve pro t-
ability in our kids licensed business. We announced
a multi-year, multi-property
agreement with DreamWorks
Animation to publish games
based on Kung Fu Panda 2,
Puss in Boots and  e Penguins of Madagascar.
Combined with the previously signed MegaMind,
we now have two DreamWorks Animation games
scheduled in both  scal 2011 and 2012. Marvel® Su-
per Hero Squad™ was a new opportunity for THQ
this year and we shipped more than one million
units of our  rst games based on this exciting brand.
We look forward to launching new games based on
this great brand in  scal 2011.
Fourth: Build our portfolio of casual games. We
executed on our goal to build strong mass appeal
and family gaming franchises with titles such as
e Biggest Loser. It was the #1  tness game from
an independent publisher in the US during the
holiday quarter and ranked in the top  ve tness
games in the US for calendar 2009, according to the
NPD Group, Inc. We continue to build our Drawn
to Life® brand, with our latest title shipping more
than one million units and total lifetime franchise
shipments in excess of three million units. We also
established a new original franchise with World
of Zoo™ at nearly 800,000 units shipped. Looking
into our new  scal year, we plan to bring our
critically acclaimed de Blob® franchise back in the
fourth quarter of  scal 2011. We also look forward
to publishing Wheel of Fortune and JEOPARDY!
games based on our new multi-year agreement with
Sony Pictures Consumer Products. Our focused
Kids, Family and Casual Games business unit has
made substantial progress toward achieving our
goal of building strong casual and family gaming
franchises while at the same time lowering our
development and licensing costs.
Fi h: Extend our brands onto online and digital
platforms. We see digital gaming as a signi cant