THQ 2005 Annual Report Download - page 18

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16 thq inc. 2005 annual report
THQ WIRELESS LEADERSHIP
We are a global leader in mobile entertainment, offering a wide range of wireless products, including games,
personalization products, information services and messaging based on some of the most popular brands in the
world. In addition to wireless entertainment products, our controlling interest in MINICK gives THQ access to one
of the largest premium messaging infrastructures in the world.
In fiscal 2005, wireless net sales more than tripled to $25 million from $7 million a year ago, fueled by sales of
games based on the major sports leagues, Nickelodeon and MotoGP. This year, we expect to double our wireless
net sales. We expect to leverage our strong portfolio of licensed and original content to the wireless platform
through games, lifestyle and personalization products. For example, we are excited to bring two of our new owned
and original properties, Juiced™and Destroy All Humans!™, to wireless this year. In addition, we will launch new
games and related products based on wireless-specific content such as Star Wars.
THQ Wireless™