THQ 2005 Annual Report Download - page 12

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BUILDING FRANCHISES:
DEVELOPING A GROWING NUMBER OF
NEW BRANDS FOR AVID GAMERS
In fiscal 2005, THQ launched two highly successful new titles for the avid gamer and built on the success of its
million-unit selling MX Unleashed™franchise with a new title under that brand.
GAME RANKING* UNIT SALES DEVELOPMENT
Full Spectrum Warrior™84% 1+ million External
Warhammer®40,000: Dawn of War™86% 500,000+ Internal
MX vs. ATV Unleashed 83% 500,000+ Internal
*Based on GameRankings
In order to build more franchises targeted to avid gamers, THQ significantly increased its investment in its internal
development organization. Through acquisition and organic growth, THQ product development staff more than
doubled to more than 900 people as of March 31, 2005, from just over 400 people a year ago. The company plans
to use its studios to increase ownership of proprietary technology and intellectual properties.
As the industry embarks on a new generation of consoles, THQ plans to release new intellectual properties from
internal studios Relic Entertainment and Volition, Inc. and has additional next-generation development efforts
underway at Concrete Games, Heavy Iron Studios and Rainbow Studios.
10 thq inc. 2005 annual report
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