THQ 2004 Annual Report Download - page 8

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NEW THINKING
RESULTS IN NEW I.P.
Negotiating the complex world of electronic game publishing can be a daunting task.
To advance, you’ve got to know how and when to move—strategically. Which is why
at THQ, we’re always thinking ahead—positioning ourselves for long-term growth
through some of the smartest industry moves of the year, including the launch of our
newest franchise, Tak and the Power of Juju. Representing the very first of its kind
intellectual property, Tak was developed in conjunction with Nickelodeon with the
expressed intent of migrating the brand from the video game space into television
and other media. In fiscal 2004, THQ shipped more than one million copies of Ta k
and the Power of Juju. In Fall 2004, we’ll launch the sequel, Tak 2:The Staff of Dreams.
But that’s not all we’ve thought of—as we’ve also pulled the trigger on a hot
new slate of original properties, while continuing to forge ahead with our multi-year,
multi-property license partnerships that have scored record results for THQ in fiscal
2004. Just a few more—we think—very smart moves.