Sunbeam 2002 Annual Report Download - page 9

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We sell through a diverse group of leading wholesale
and retail customers in North America and distributors
in selected international markets. We have successfully
penetrated several traditional retail channels including
mass merchants, warehouse clubs and specialty retailers
and also sell through direct-to-consumer channels,
primarily infomercials. Our customers include Bed Bath
and Beyond, Costco, Kohl's, Target and Wal-Mart,
among others.
Our marketing department is implementing a strategy
to drive sustained growth over the next few years.
Advertising and brand-building programs will
extend beyond infomercials. We believe that new
product innovation will increasingly capitalize on
consumer segmentation opportunities in vacuum
packaging and in other food preservation categories.
Our retail position is being reinforced by channel
marketing initiatives that optimize category volume
and profitability for retailers. Direct marketing
activities are being expanded to reinforce brand loyalty
and sustained usage rates for bags and accessories.
HOME VACUUM PACKAGING
We are the leading provider of home vacuum
packaging machines and accessories under the
FoodSaver® brand. Our accessories include
bags and bag rolls, canisters, jar sealers and
wine stoppers. Linda Graebner (President) with Michael
Whitcomb (Chief Marketing Officer) and
David Brakes (Chief Operating Officer).
PG.7