Southwest Airlines 2002 Annual Report Download - page 19

Download and view the complete annual report

Please find page 19 of the 2002 Southwest Airlines annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 85

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85

Southwest Airlines has always been the country’s quirkiest carrier, with its chain-smoking founder, corny cabin jokes, and
no-frills flights. But amid the recent turbulence, the nation’s seventh-largest airline is bucking the prevailing industry trends
by resuming growth, planning for a full-year profit, and watching its market value eclipse those of its giant rivals .
”
–The Boston Globe, January 3, 2002
Over the years, major airlines have improved just enough for most to survive — to limp from crisis to crisis, to turn a
small profit occasionally — but not to build lasting equity. And increasingly they are haunted by Southwest, haunted
because they can never match it.” –The New York Times, February 25, 2002
Q: Is there any product you would endorse? A: Southwest Airlines. Superb airline. The lowest fares, the highest profits
the best service.” –Consumer advocate Ralph Nader, June 20, 2002
After 31 years and several economic downturns, Southwest continues to validate its founding philosophy: Maintaining
permanently low costs as the basis for permanently low fares is the only way to run a permanently profitable airline
–Air Transport World, July 22, 2002
At a time when most other airlines are retrenching amid red ink, Southwest Airlines is flying solo in the opposite direction
–The Houston Chronicle, August 30, 2002
“
“
“
“
“.”
,
.”
SOUTHWEST AIRLINES CO.
P.O. BOX 36611
DALLAS, TEXAS 75235-1611
214.792.4000
1-800-I-FLY-SWA
southwest.com