Southwest Airlines 1994 Annual Report Download - page 16

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Outlook
Southwest Airlines – 1994 Annual Report Page 16
Outlook
Southwest Airlines believes we are well positioned for future financial success in the rough and tumble
airline industry:
• We have one of the world’s best safety records according to the International Airline Passengers
Association.
• We have the lowest cost structure of any U.S. major airline.
• We have been consistently profitable in each of the last 22 years in an industry notorious for
generating losses.
• We have an “A” credit rating on our secured debt, assuring us adequate access to capital markets
to meet our expansion needs cost-effectively.
• We have a robust and diverse route structure that spans 45 cities in 22 states.
• We have the dominant market share in our niche, the shorthaul, high-frequency, point-to-point
market, with over 65 percent in our top 100 markets as of second quarter 1994.
• We offer the best Customer Service according to U.S. Department of Transportation statistics.
All because we have the hardest working and most spirited Employees in our industry who earned us not
only the best profit margins and financial returns among the major airlines but also billing as one of
America’s top ten companies to work for according to Robert Levering and Milton Moskowitz’s 1993
best-seller, The 100 Best Companies to Work For in America.
In 1995, we believe we will further strengthen our Company’s distribution systems including increased
reservation capacity; the systemwide rollout of Ticketless travel; and the introduction of SABRE’s new
Basic Booking Request. Further, we are hopeful that these and other initiatives will lead to lower unit
costs per ASM in 1995 versus 1994.