Southwest Airlines 1994 Annual Report Download - page 14

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Expansion
Southwest Airlines – 1994 Annual Report Page 14
Expansion
1994 was the most aggressive year ever for Southwest Airlines. Strategically, this strengthened and
diversified further our route system in the face of increasing shorthaul competition. Seven new cities were
converted from Morris into Southwest, along with Morris’ 21 aircraft plus another 21 aircraft acquired by
Southwest directly during the year.
Four cities were converted from Morris to Southwest in second quarter 1994: Seattle, Portland, Spokane,
and Orange County. Three cities were converted in October 1994: Salt Lake City, Boise, and Tucson.
Seven cities previously served by Morris were discontinued in 1994 including Eugene, Fresno, Palm
Springs, Laughlin, Colorado Springs, Denver, and Anchorage.
At the end of the year, 16 percent of our ASM capacity was deployed intra-California; 43 percent in the
remaining part of the western region (west of Texas); 22 percent in the heartland region (Texas,
Oklahoma, Arkansas, and Louisiana); and 19 percent in the remainder, referred to as the midwest region.
Growth in California was robust again in 1994, as our share of the intra-California market grew to 56.4
percent as of second quarter 1994 on traffic growth of 33.0 percent. The Shuttle by United began
operations in October 1994, with some service directly overlapping Southwest city-pair markets. As of the
end of 1994, the Shuttle overlapped roughly 13 percent of Southwest’s available seat mile capacity.
Our mature Texas markets grew a steady 3.5 percent in 1994. Southwest still ranks first in passenger
boardings at ten of the 11 Texas airports served and has an intra-Texas market share as of second quarter
1994 of 70.8 percent.
Our Chicago Midway expansion began in earnest in 1992 and is now up to 86 daily departures. Baltimore
and Louisville were added in 1993. Omaha has been announced as a March 1995 addition. We are the
largest carrier at Chicago Midway and second largest in St. Louis.
Southwest Airlines Destinations
Albuquerque (ABQ) Houston Intercontinental (IAH) Phoenix (PHX)
Amarillo (AMA) Indianapolis (IND) Portland (PDX)
Austin (AUS) Kansas City (MCI) Reno/Tahoe (RNO)
Baltimore (BWI) Las Vegas (LAS) Sacramento (SMF)
Birmingham (BHM) Little Rock (LIT) St. Louis (STL)
Boise (BOI) Los Angeles (LAX) Salt Lake City (SLC)
Burbank (BUR) Louisville (SDF) San Antonio (SAT)
Chicago Midway (MDW) Lubbock (LBB) San Diego (SAN)
Cleveland (CLE) Midland/Odessa (MAF) San Francisco (SFO)
Columbus (CMH) Nashville (BNA) San Jose (SJC)
Corpus Christi (CRP) New Orleans (MSY) Seattle (SEA)
Dallas Love Field (DAL) Oakland (OAK) Spokane (GEG)
Detroit Metro (DTW) Oklahoma City (OKC) Tucson (TUS)
El Paso (ELP) Omaha (OMA) Tulsa (TUL)
Harlingen (HRL) Ontario (ONT)
Houston Hobby (HOU) Orange County (SNA)
Expansion (continued)