Sonic 2012 Annual Report Download - page 6

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At Sonic, customers have always come
for great food, great flavors, and great
selection. We're THE destination for a
completely customizable, all-day menu
to satisfy virtually any craving - even
one like a Super SONIC®Bacon Double
Cheeseburger for breakfast or our
Ultimate Meat & Cheese Breakfast
BurritoTM for a late night snack - and
everything in between. And we're still
the Ultimate Drink Stop®, home to
almost 400,000 different drink
combinations to quench any thirst.
More than 20,000 of these drink
combinations have less than 60 calories.
That's good news for our customers,
but not good enough for Sonic. Over
the past two years, we've continued
to take our diverse menu to new
heights, with an increasing focus
on quality and distinctive product
platforms. Two years ago, we
introduced Real Ice Cream for our
Frozen Favorites®treats, improved
our burgers, and upgraded our coney
selection with the launch of a true
footlong quarter pound coney. Last
year, we expanded on that with a
new line of premium beef hot dogs in
several craveable versions, including
the famous New York, Chicago and
All-American Dogs.
And there's more. This year,
we continued to expand our new
product news with the introduction
of a new line of FlatmeltsTM, savory
combinations of steak, chicken,
bacon and other delights! Recently,
we markedly upgraded our offering
of chicken sandwiches - grilled or
crispy - taking a fresh approach on a
classic favorite and incorporating a
whole grain ciabatta bun, giving our
customers both higher quality and an
expanded selection of menu items
for those who are calorie-conscious.
Our introduction of a mini cup for our
Real Ice Cream treats is another way
that we have responded to the desire
for smaller portion sizes. At Sonic,
it's always been about choice.
It’s like a party for
your taste buds.
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