Sonic 2012 Annual Report Download - page 14

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What happens when you have back-office tools,
such as labor scheduling and inventory
management, integrated with a state-of-the-art
point-of-sale (POS) platform? You get more
efficient margins and increased profitability
with improved customer service. Sonic’s
Technology Advisory Council, composed of
franchisees from across the system, selected
a new POS platform that enhances drive-in level
profitability, reduces operational complexity
and generates higher drive-in level profit.
Implementation of the new POS platform will
begin in 2013 and is expected to play an
important role in driving additional shareholder
value in 2014 and subsequent years.
Technology
Advisory
Council
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Simple Tie Ventures, LP
Philadelphia, PA
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The Merritt Group
Las Cruces, NM
MMiikkee PPeerrrryy
Great Lake Sonics, LLC/MHR
Chicago, IL
LLiinnddaa CCllaarrkk
Encore Restaurants, Inc.
Grapevine, TX
BBuuddddyy MMccCCllaaiinn
McClain, Vaughn & Partners
(MVP) Sonic Group
Ridgeland, MS
JJaammeess JJuunnkkiinn
D.L. Rogers Companies
North Richland Hills, TX
JJooeeyy PPiieerrssoonn
Boom Foods, LLC
Birmingham, AL
New POS provides better business insight.
12