Sonic 2010 Annual Report Download - page 14

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Powering Sonic’s
that shape the Sonic brand, like great food served
fast in fun surroundings, the company's historical
underpinnings as a franchising organization are at
the core. And when you talk about franchising at
Sonic, the word REAL comes to mind. Real, as in
real opportunity: for almost 60 years the Sonic
brand has provided franchisees with a solid path
toward success. Real potential also comes to mind
– a chance to own a business with attractive
growth prospects and the concrete possibility of
creating a legacy for families and future
generations. As entrepreneurs – as owners – these
small business men and women can take a long-
term view: they have the ability to look beyond
the current slowdown and have the patience to
consider business decisions with a 30-year horizon.
And our franchisees continue to invest in the Sonic
brand with new locations despite the current
tough economic times.
For generations, Sonic’s franchisees have powered
the brand’s growth, innovating new products and
processes, sharing best practices, and successfully
introducing Sonic Drive-Ins to waiting and
enthusiastic customers in new markets across the
country – including cities and towns in 14 new states
since 2005. Their passion for our chain has been
instrumental in transforming Sonic into a brand
that approaches a national scope, one that now
extends to 43 states. As a testament to these efforts,
many new market drive-ins are producing average
unit sales that are well ahead of the system average,
and one just surpassed the $4 million sales mark in
fiscal 2010 – a first for any Sonic Drive-In!
While there are many qualities
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