Sonic 2010 Annual Report Download - page 10

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Please find page 10 of the 2010 Sonic annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Everything we do,
from our great selection of unique menu items to our
fast and friendly Carhop service, creates the Sonic
brand and builds the expectation for excellence that
our customers have come to associate with Sonic
Drive-Ins. But to imagine this brand, to symbolize
what we do, you always come back to the drive-in.
This is where the Sonic experience begins and ends,
where it lives. Real and authentic!
You can get counter service anywhere, food on a
tray, perfunctorily delivered across a counter at
virtually any QSR. But as America’s largest chain of
drive-in restaurants, Sonic offers a dining experience
that is unlike any other. Whether it’s dining in your
car after a movie or the big game, pulling through
our drive-thru for a quick lunch, grabbing a hot
breakfast on the way to a job site, or dining on our
patio on warm summer nights or brisk autumn
afternoons to savor the season, Sonic offers a setting
for pleasurable meals with family or friends that is
unmatched in the industry. Maybe that’s why our
customers are among the most loyal in QSR. Maybe
that’s why we continue to open new drive-ins to
record-breaking crowds across the country, producing
record unit sales along the way. In short, it’s IT.
As in Sonic’s Got It. Others Don’t.
Sonic’s got it.
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